Marketing Page 7

The Need for More Research on the effect of Rap and Gansta Rap on African American Adolescents Today It has been argued that more research on the effect of music and its content on the health risk behaviors of African American adolescents are needed. A number of studies have been done to try and determine what exact effects may occur on this selected group of adolescents. Research has shown that the number of African American adolescents who listen to rap or gansta rap with explicit lyrics use o
PR Campaign: Strategy Paper Viva Salsa Brand Company has decided to create a new type of salsa and begin notifying customers of its availability, price, and value. This new salsa has several different intensities to appeal to several audiences. One of the ideas for the product’s look is to create a salsa jar shaped like a chili pepper with the Hispanic Flag on it to catch the eye of the customers and have it stand out on the shelf. Once we, as the PR team receives word of this new product, we a
Bare Assets 01/09/04 Virgin Mobile USA’s latest ad campaign may prove to be more than they bargained for. According to Virgin, their effort showcases a half-dozen actors individually describing the vulnerability one feels in making a gift choice. As they make their presentations, their only clothing is a small box containing the Virgin Mobile cell phone. Virgin argues that the campaign, themed The gift with nothing to hide, is intended to underscore the simplicity of Virgin Mobile service. While
Marketing Question1.List and briefly describe the major advertising decisions which it’s described. SHAPE * MERGEFORMAT Objective Setting Communication Objectives Sales Objectives Budget decisions Affordable approach Percent of sales Competitive parity Objective and task Budget decisions Affordable approach Percent of sales Competitive parity Objective and task Media Decisions Reach, frequency, impact Major media Types Specific media vehicles Media timing Message decisions Message strategy Messa
The Modern Values of Midpointery: A Plea for Conversation Philosophy 379A January 9, 2004 In the present age, audiences are not hard to be found, but rather the people that seem to be scarce. To the Single Individual, When you first started me thinking about this project, there were so many different possibilities I could have followed. The writings of Kierkegaard inspired and moved me in ways that I hope no college student ever graduates without, and I wanted to write you something that includ
Netflix, Inc: Equity, Cash Flow, and Notes Analysis TEAM A: ACC529 Accounting for Managerial Decision Making July 7, 2004 ABSTRACT In the following paper, the authors select Netflix Inc, a publicly traded company, and analyze the firm’s year-end financial reports in order to explain the components, and discuss the meaning, impact, and potential strategies brought to light by the reports. Particular attention is paid to the Statement of Cash Flows and the Statement of Owner’s Equity, but a brief
Nike, Inc. Nike: The Beginnings The Nike Corporation originated from two sources, Bill Bowerman\'s quest for lighter, more durable racing shoes for his Oregon runners, and Phil Knight\'s search for a way to make a living without having to give up his love of athletics . Their ideas and actions within Nike have radically changed the way sports, business, and popular cultures interact. This influence is seen best through the history of Nike\'s formation in its beginning years. The concept that wou
OPEN SYSTEM, CHANGE AND TRANSFORMATION Malaysia Airlines (MAS) does appreciate an open system that offers powerful ways of thinking about strategy and organizational design. MAS adaptation to the environment is high in the sense that different environments favor different species of organizing based on different methods. MAS can be seen as a bureaucratic organization in a way. They tend to work most effectively in environments that are stable or protected in some way. MAS emphasize the need of c
Nationalism Franklin Foer’s article illustrates that the globalization of soccer lead to the infiltration of a country’s nationalism. During the post-WWII era, soccer matches extended outside the particular teams’ borders and up came the transnational tournaments. Owners of the European teams realized that there was money to be made and embarked on a journey to find the most skilled players, which could be located in countries that were poor. As the search for these players continued, politician
Internet Marketing Tactics ENGL 1054 NA-BS 1205 Problem - Solution Essay (Final Draft)E6 7 July 2003 Internet Marketing Tactics Pop Up Banners, which are internet advertisements that pop up on the computer screen when we are surfing the web, are a phenomena that have only recently begun to be widely used by internet marketers to bring attention to their products. There are few people that do not think of these ads as intrusive, and distractive. There have been numerous times when I have been mer
Practical Applications of Statistics Practical Applications of Statistics What Is Statistics? American Heritage Dictionary® defines statistics as: The mathematics of the collection, organization, and interpretation of numerical data, especially the analysis of population characteristics by inference from sampling. The Merriam-Webster’s Collegiate Dictionary® definition is: A branch of mathematics dealing with the collection, analysis, interpretation, and presentation of masses of numerical data
The Impact of Globalization on the Caribbean Sugar and Banana Industries. Government 2302. 25th March 2004 Globalization is the growing integration of economics and societies around the world. The process of Globalization has touched every aspect of Caribbean life including the agricultural sector. Sugar and bananas are two most important foreign exchange earners and sources of employment in several Caribbean countries. These crops share a common history and a common future. They also face simil
Promotion Promotional tools Every company should use a promotion to introduce their product and service. According to a promotion that is very important before selling a new product and service in making the profit from the business. Levis and Lee Company are using the promotion to attract and remind their customers to buy their product and service. A company would spend more money in promotion but they could through a promotion to show their main product and all situations about processing of m
MGT 515 - INTRODUCTION TO BUSINESS LAW QUIZ #1: Chapters 1-8 (True – False) 1) Today, the usual remedy in an action at law takes the form of money damages. Page 8 (True) 2) The doctrine of stare decisis applies only in Romano-Germanic civil law countries, not to those of the Anglo-American common law tradition. Page 10 (False) 3) If one were to arrange American legal authority in a hierarchical pyramid, the constitution would be at the apex and, in descending order, you would find statutes, admi
“Body Behavior” Sociology paper Guayaquil - Ecuador UEES 2/8/2002 Contents: o Introduction o What’s Body Behavior? o Body Behavior in Business o Body Behavior dictionary o Interviews o Conclusion o Bibliography 1. Introduction. - Body language is the behaviors expressed by a person, even if it’s masking what he really feels in an unconscious level is transmitting the truth and can’t be hidden with words. Language is classified in verbal and non-verbal and the verbal language is only 7% of the me
Organizational Behavior Organizations have been described as groups of people who work interdependently toward some purpose . This definition clearly indicates that organizations are not buildings or pieces of machinery. Organizations are, indeed, people who interact to accomplish shared objectives. The study of organizational behavior (OB) and its affiliated subjects helps us understand what people think, feel and do in organizational settings. For managers and, realistically, all employees, th
Schroders Schroders is a global asset management company with £95.5 (E138.95 / $161.70) billion under management as at 31st October 2003. Our clients include corporations, insurance companies, local and public authorities, charities, pension funds, high net worth individuals and retail investors. Our aim is to apply our specialist asset management skills in serving the needs of our clients worldwide and in delivering value to our shareholders. With one of the largest networks of offices of any d
:The Intelligence Quotient: The Contribution of Psychology to Standardized Social Darwinism “It is safe to predict that in the near future intelligence tests will bring tens of thousands of these high-grade defective under the surveillance and protection of society. This will ultimately result in curtailing the reproduction of feeble-mindedness and in the elimination of an enormous amount of crime, pauperism, and industrial inefficiency. It is hardly necessary to emphasize that the high-grade cas
Speedy Sushi Philanthropic Research Report Prepared For Board of Directors May 4, 2004 Table of Contents Letter of Transmittal……………………………………………………………………..1 Executive Summary………………………………………………………………………2 Introduction…………………………………………………………………….................3 Problem/Purpose…………………………………………………………………...3 Scope……………………………………………………………………………….….3 Methods……………………………………………………………………………….3 Background/History………………………………………………………………..……3 Background of Speedy Sushi…………………………………………………3 Background of Philan
Sony’s History - Through The Eyes of the Company’s Leaders Sony was founded in 1946 by Masaru Ibuka and Akio Morita. The two complemented each other with a unique blend of product innovation and marketing savvy, and formed a company that would eventually grow into a more than $60 billion global organization. In 1950, in post-war Japan, Ibuka and Morita created Sony’s first hardware device, a tape player/recorder called the G-TYPE recorder. Materials were in such high demand that the first tapes
‘An open day experience for the students of Luton Sixth Form College’ TAT17-3 Conference and Event Management Group Assessment: Plan an event ‘An open day experience for the students of Luton Sixth Form College’ Group members: Contents Page; INTRODUCTION PREPERATION PROCESS (5 W’s) VENUE CHOICE BUDGETING PLAN MARKETING PLAN TECHNOLOGY REQUIRMENTS EVALUATION APPENDICES Introduction On reading the Luton university magazine, which had an article on not attracting enough students, and if this trend
Religion Religion-7 1-20-04 In his letter to the Corinthians, St. Paul is telling us that we do have something to look forward to, something to live for. God is out there and he is real. He wants us to do good deeds and to follow strong moral guidelines. St. Paul tells us that we should live for tomorrow, and we should live for god, for if we don’t then we might as well just live for sin, and let it consume us, for tomorrow we may die. Religion-7 1-22-04 My Eagle Scout Service Project, I painted
Carnivalesque Resistance to Global Spectacle: A Critical Postmodern Theory of Public Administration April 12, 2001; Revised April 30, 2001 Pre-publication draft of article published in: Administrative Theory Praxis, Vol 23 (3): 431-458. Abstract I propose a critical postmodern application of Debord’s Spectacle and the carnivalesque of Bakhtin to the theatrics I see happening in city streets, on college campuses, and Internet resisting the new globalized economy. In the past decade pubic administ
Research Paper 1/7/04 Red Bull: The new Fad? It is more than a fad. Many experts believe that this caffeine- pumped drink may have quite a few effects on the body. I am researching on whether Red Bull increased one’s reaction time. Also, other problems that will help me with my project are the effects of Red Bull on blood rate, blood pulse and pressure, and the nervous system. “Red Bull gives you wiiiings!!!” Is the common TV phrase that litters the commercials everyday. But, does this miracle d
Storm Water Runoff and the Chesapeake Bay Biology 181 Historical Background The Chesapeake Bay was the home for our first settlements, and today is the source for much of the oysters, crabs, clams and other seafoods for the Atlantic Coast. The Chesapeake Bay is the largest estuary in the United States, and the largest on this entire continent! Being an estuary is that tidal area where ocean water and fresh water and their inhabitants mingle and coexist. In reality the Bay is the heart of a beau
BUSINESS PLAN Business Law April 20, 2004 1.0 Executive Summary Name and location: Modern Homemade, 2100 Main St., Philadelphia, PA 19101 “Modern Homemade”- a steak buffet, unlike a typical restaurant, will provide a unique combination of excellent food at value pricing with a fun and entertaining atmosphere. Modern Homemade is the answer to an increasing demand. The public (1) wants value for everything that it purchases, (2) is not willing to accept anything that does not meet its expectations
Eccentricity 1.0 Executive Summary 1.1 Objectives Eccentricity\'s objectives are as follows: to serve a community that may not usually be exposed to finer fashions; to consult customers to help them select the most flattering outfits; to initiate the idea of individuality among today\'s youth and young adults; and, to uphold our social responsibility within our community. Eccentricity also has the objective of becoming the area\'s most popular retail clothing company, competing with larger name
Essay #1: Social Responsibility Businesses have many different responsibilities. One of the most important is social responsibility. There are a few types of social responsibility, corporate philanthropy which includes charitable donations, corporate responsibility which includes everything from hiring minorities to making safe products. Lastly, corporate policy which refers to the position a firm takes on social and political issues. Businesses also have a responsibility to customers, investor
Ethnical Behavior is More Than Profitable Running head: ETHICAL BEHAVIOR IS MORE THAN PROFITABLE Ethical Behavior is More Than Profitable Ethical Behavior is More Than Profitable There is an unfortunate stigma in many areas of the business sector surrounding that attempt beyond basic governmental guidelines and actually instituting a basic set of rules and ethics that govern business practice. Indeed, many people regard such an approach with animosity, because implementing a truly ethical busine
Farm Subsidies: A Necessary Evil? Subsidies are payments, economic concessions, or privileges given by the government to favor businesses or consumers. In the 1930s, subsidies were designed to favor agriculture. John Steinbeck expressed his dislike of the farm subsidy system of the United States in his book, The Grapes of Wrath. In that book, the government gave money to farms so that they would grow and sell a certain amount of crops. As a result, Steinbeck argued, many people starved unnecessa
Globalization We live in a time of worldwide change. What happens in one part of the world impacts people on all other sides of the world. People around the world are influenced by common developments. The term Globalization is used to describe this phenomenon. According to Harris, the term is being used in a variety of contexts. In a very broad context, media use it almost daily to refer to a wide variety of political, sociological, eviromental, and economic change. The business world, however,
POVERTY A SUBJECT Nearly 60% poor live in our human world. For example, countries like India and other who has thick population and dominated by illiterates and semi- littermates (semi-literate means with less literacy level which deprives them from employment in high tech or medium industries). This category does not fit into high tech industries. For them agricultural, small and cottage industries are most suitable. h
Job roles The job roles of a company are all the different kind of aspects of work in a business. There are so many different aspects in the work place so this is why there has to be a thing called job roles. Job roles mean that because there are so many different aspects of work they have it so that only a certain person does a certain thing. For instance it means that a person who works in the sales department only does work for the sales department and a person in marketing department only do
Organisational Cutlure Organisational culture is the easiest thing to comprehend and at the same time the most difficult thing to define. It is described as the system of shared beliefs and values that develops within an organisation and guides the behaviour of its members. It should provide for a clear vision of what the organisation is attempting to accomplish with the force, persuasiveness and nature of such model beliefs and values varying considerably from one organisation to the next. Many
“Women” and RIGHTS The international organizations and communities made strong commitments to gender equality and the empowerment of women at United Nations conferences during the past decades. Many organizations have come ahead with their endeavor to equalize gender inequality. Results have been very little, not because of any lapses by them but the major obstacle to equal opportunity is the social structure that discourages women’s economic growth. Can be achieved only by joint efforts of pare
World Wide Web Marketing 201 Marketing midterm 03/24/04 #1-Do you think the World Wide Web is an effective marketing tool? Why or why not? Will technological advances affect the way we select and purchase goods in the future? Depending upon your target market the World Wide Web can advance or decline your sales. If your target market includes people who own computers then the internet can be an extremely affective tool. However if your target market does not own computers then it does nothing fo
You Say Hippo, I say HIPAA NICC College Comp II 18 Feb. 2004 You may say to yourself “Self, what on Earth is this crazy girl talking about hippos for?” In all seriousness, HIPAA, short for Health Insurance Portability and Accountability Act of 1996 is a new law that protects your healthcare privacy, as well as mine. The formal wording states that it is to “amend the Internal Revenue Code of 1986 to improve portability and continuity of health insurance coverage in the group and individual market
Business Plan Component Section 3 Subject: Marketing Company: Citigroup Sources:,2163,58365,00.html,2163,58365,00.html Weekly Stock Prices: 37.62 Citigroup do not have offer products, but financial services. Since Citigroup is made up of many smaller companies, it provides many different types of financial services. It is hard to say that the corporation offers any sorts of products at all. The pricing of Citigroup\'s financial
Deregulation The airline industry has been subject of intense price competition since it was deregulated, and the result has been a number of new carriers which specialize in regional service and no-frills operations. These carriers typically purchase older aircraft and often operate outside the industry-wide computerized reservations system. In exchange for these inconveniences, passengers receive low fares relative to the industry as a whole. This research examines two low fare air carriers, V
Fads and Trends “Did you see what so-and-so was wearing yesterday?” This is a typical statement made by young people nation-wide. Fads and trends come and go, and when they leave, some eventually make their way back. But, how do they get here? Who initializes them as popular? And how do others behave when they adopt them? The New York Post and USA Today have recently observed the interesting method by which certain sneaker companies use to popularize their latest shoe models. First, they use inn
Report the problems at Reliant Cars Ltd. Date: 19/09/03 The Reliant Car Company was formed in 1935 when a former works manager from Raleigh built the first prototype model. The Reliant’s engine was continually changing because the designer, T.L Williams, was trying out new ones. Eventually the car got its very own engine based on the Austen 7’s engine. Reliant continued to produce their vehicles throughout the Second World War, until 1940 when they had to use the machines to make parts towards t
Cisco Systems Inc Case Executive Summary This report generates the factors for ERP implementation in Cisco on both success and failure aspects. Some of these factors are, as described in the general theory, the basic principles or steps that needed to be followed in implementing all ERPs; some of them are the lucky elements that are only experienced by Cisco, Inc. Even though Cisco’s ERP implementation was a success, there are also numbers of failure factors, or can be called difficulties, which
Internet marketing 1 Internet Marketing 1.0) Introduction Today we are standing on a break of the revolution. All the things we did yesterday will change. Last century was marked by television becouse it can bring to us a pice of the world. Today, we can go there and get that pice by our selfe. The internet made the world smaller and it is going to get even smaller when we started to use internet as much as possible. Internet is a fast growing media and it is just the metter of time when we all
FactoryMaster 2000 FactoryMaster is a comprehensive manufacturing system with full material product batch traceability (suitable for aerospace, automotive, defence, gas, medical, nuclear, food most manufacturing/assembly organisations). FactoryMaster includes quotation build-up production, sales order processing, delivery notes, release notes (certificates of conformity), sales invoicing (with integration to 3rd party accounting systems), purchase order processing, goods receiving, stock contro
Starting a Small Enterprise Starting a Small Enterprise Starting a Small Enterprise TABLE OF CONTENTS Page Introduction Why Be an Entrepreneur? ................................................ Rewards of Entrepreneurship ........................................... Risks of Entrepreneurship ................................................ 3 3 4 Process Flow: Starting a Small Enterprise ....................... 5 Analysis Are You Entrepreneurial? ................................................. Ad
Customer Relationship Management (CRM) In this essay, I will begin by presenting the concept of Customer Relationship Management (CRM). Within this, I will discuss in detail the work of Reinartz and Kumar, as well as other influential writers, in order to provide broad theoretical underpinning to my analysis. Following on from this, I will critically assess the extent to which the implementation of an eCRM system can provide an organisation with a source of unique competitive advantage. I will u
CUFM MIDTERM Spring 2004 Online This exam is short answer/essay. Please answer each question to the best of your ability. Feel free to use the book. When you are done, return via email or email attachment. Chapter I Why, for the major industrial powers, are knowledge and information key ingredients for creating wealth? In today’s world, knowledge and information are very important if you want to make it to the top. For major industrial powers, these key ingredients are a necessity. It’s a fast p
Published Word of Mouth: Referable, Consumer- Generated Information on the Internet April 2002 Published Word of Mouth: Referable, Consumer- Generated Information on the Internet Abstract Consumer-to-consumer communication about products and services, often known as “word of mouth” (WOM), is an important source of marketplace information. The Internet is becoming an increasingly active medium for this type of communication. We describe the ways in which word-of-mouth information is communicated
Tek Revolutions Submitted by: Course: IS535 Managerial Applications of Information Technology Instructor: Project Start Date: January 22, 2004 Project Ending Date: February 22, 2004 Healthlite by TekRevolutions 4 points to cover o Identification of the major new technology components of your plan that is required to support the new business processes. If your solution requires a new system or set of systems, describe the functions of these systems, what pieces of information these systems should
Law Issues in the Gaming Industry When people hear about the gaming industry, they will most likely think of fun and joking around. Law issues would be the last topic that would float through their minds. This paper would like to outline four such law issues that relate to the gaming industry and will mention why these issues are so critically needed to be abided by in order for the gaming industry to thrive on its profits from sales. The four such issues will be Trademarks, Copyrights, Patents,