Marketing

Magazine Article Summaries
Magazine Article Summaries
Magazine Article Summaries To: Mr. Teach – Eng 201 From: name goes here Subject: Major Assignment #3 -- Journal Entries Date: May 8, 2000 JOURNAL #1-- INC. THE MAGAZINE FOR GROWING COMPANIES May 1994. Publisher: James J. Spanfeller, 488 Madison Ave., 6th Floor New York, NY 10022 (212) 326-2600 Audience Statement: Inc. speaks directly to the entrepreneur, sole-proprietor, small business partnerships. Advertising: There were several advertisements including investing, retirement, tax accounting, c
Management Company Porfile
Management Company Porfile
Management Company Porfile COMPANY OVERVIEW Martella Paper Products, Inc. is a paper products producer and distributor to many offices and office supply stores. The company was established in 1979 by Michael Martella. Michael Martella saw the need for a paper company and believed that he could fill that need. Martella Paper Products Inc. has been in business for over 15 years. The company has expanded tremendously in that time. When the company was first established, Mr. Martella could not even
Management Pratices at Sonic Corp
Management Pratices at Sonic Corp
Management Pratices at Sonic Corp SONIC CORPORATION INTRODUCTION BACKGROUND INFORMATION In 1953 Sonic Corporation was founded by Tony Smith in Shawnee, Oklahoma under a different name of the Top Hat. Tony Smith started the company as a drive-in restaurant featuring hot dogs, hamburgers, and french-fried onion rings. In the mid-50s Smith was asked by Charles Pappe for assistance in establishing a similar restaurant in a rural town also located in Oklahoma. This was the beginning of a partnership
Marketing of an adjustable headlight
Marketing of an adjustable headlight
Marketing of an adjustable headlight 1. Marketing research (1.1) Market * Size of the market The size of the market is large - the whole car industry (world-wide) with multi-billion pound worth of value. Below are some of the car manufacturers today: Acura | Alfa Romeo | American Motors | Audi | British Marques | BMW | Bricklin | Bugatti | Buick | Cadillac | Chevrolet | Chrysler | Citroen | Daewoo | DeLorean | DeTomaso | Dodge | Eagle | Ferrari | Fiat | Ford | General Motors | Holden | Honda | H
My Great-Grandmother was not a Person
My Great-Grandmother was not a Person
My Great-Grandmother was not a Person My Great-Grandmother was not a person. Neither was yours. Up until about 67 years ago no females were. We were supposed to be pregnant and barefoot in the kitchen. At least that\'s the perception that the laws enforced. (For ex: The Election Act of the Dominion of Canada and The Common Law of England) As part of the British Commonwealth many of our laws were the same as England\'s and enforced by British parliament. One such law from the Common Law of Englan
Where Did UNIX Come From and Why Are There Differe
Where Did UNIX Come From and Why Are There Differe
Where Did UNIX Come From and Why Are There Different Versions Of UNIX? The first efforts at developing a multi-user, multi-tasking operating system were begun in the 1960\'s in a development project called MULTICS. While working for Bell Telephone Laboratories in 1969 and 1970, Ken Thompson and Dennis Ritchie began to develop their own single-user, multi-tasking small operating system and they chose the name UNIX. Their initial goal was simply to operate their DEC PDP machines more effectively.
Schwarzenegger
Schwarzenegger
Schwarzenegger His gap-toothed grin is one of the most recognized in the United States and the world. Broad shoulders on top of an abnormally muscular torso with legs of steel are also trademarks of the man. For most people, the sight of his bulging biceps wielding ridiculously large arsenal of weapons is not an uncommon phenomenon. The strange, thick accent that escapes his lips does not seem ludicrous anymore. Labeled as king of mayhem and mass destruction, he proclaims to the world he has a s
Society's Problems and my role in helping it
Society's Problems and my role in helping it
Society\'s Problems and my role in helping it Is helping solve the problems of society everyone’s job, or no one’s job. What role would you hope to play, based on your interests and developing skills, in the solution of one or more specific problems? Society\'s Problems and my role in helping it As the problems in society arise, it is the duty of every individual to ease the burden by helping to solve these problems. Too often, individuals pass off that responsibility with the hope that others w
Methamphetamine: Built for Speed?
Methamphetamine: Built for Speed?
Methamphetamine: Built for Speed? Methamphetamine has reclaimed a place in the lexicon of party drugs. Hailed by nocturnal adventurers, condemned by raver idealists, is speed a sleepless dream or an addictive nightmare? by Brian Otto Here at the end of the millennium, the pace of modern life seems fleeting -- a whirl of minutes, hours and days. In dealing with the changes, humans have equipped themselves with the tools to move faster, more efficiently. At the same time a dependence for the mar
Coca-Cola and its Evolution
Coca-Cola and its Evolution
Coca-Cola and its Evolution The Coca-Cola company started out as an insignificant one man business and over the last one hundred and ten years it has grown into one of the largest companies in the world. The first operator of the company was Dr. John Pemberton and the current operator is Roberto Goizueta. Without societies help, Coca-Cola could not have become over a 50 billion dollar business. Coca-Cola was invented by Dr. John Pemberton, an Atlanta pharmacist. He concocted the formula in a thr
Theory of Varied Consumer Choice Behaviour and It'
Theory of Varied Consumer Choice Behaviour and It'
Theory of Varied Consumer Choice Behaviour and It\'s Implicati INTRODUCTION For decades, scholars and practitioners have been frustrated by the very limited capacity of either psychological or marketing models to predict individual choices on particular occasions. This paper discusses a theory which explains the degree to which the extant models omit important influences that produce varied individual choice behaviour. The focus of this paper is on the sequences of product purchases. Discretiona
Total Quality Management
Total Quality Management
Total Quality Management Total Quality Management Total Quality Management(TQM) is an organisational process that actively involves every function and every employee in satisfying customers needs, both internal and external. TQM works by continuously improving all aspect of work through structured control, improvement and planning activities that are carried out in concern with guiding ideology that focuses on Quality and Customer Satisfaction as the top priorities. There has been many arguments
Tyler Pet Foods, Inc.
Tyler Pet Foods, Inc.
Tyler Pet Foods, Inc. I. SUMMARY Tyler Pet Food Inc. is a major distributor of dog food for show-dog kennels in the United States. After some researches and discussions, Tyler Pet Foods(TPF) decided to enter into the household dog food market in the Boston, Massachusetts, metropolitan area. TPF hired a consulting firm to help it promote and distribute its product. The programs included situational and competitive analysis, the problems and opportunities of the company, and creative strategies to
A Role of Ethics and Social Responsibilities in Ma
A Role of Ethics and Social Responsibilities in Ma
A Role of Ethics and Social Responsibilities in Management. Ethics can be defined as a process of evaluating actions according to moral principal of values(A.Alhemoud). Throughout the centuries people were trying to choose between profit and moral. Perhaps, some of them obtain both, but every time it could have roused ethical issues. Those issues concern fairness, justice, rightness or wrongness; as a result it can only be resolved according to ethical standards. Setting the ethical standards fo
Australia
Australia
Australia INTRODUCTION Australia, island continent located southeast of Asia and forming, with the nearby island of Tasmania, the commenwealth of Australia, a self governing member of the Commenwealth of Nations. The commenwealth of Australia is made up of six states--News south Wales, Queensland, South Australia, Tasmania, Victoria, and Wester n Australia--and two territories--the Australian Capital Territory and the Northern Territory. Australia, including Tasmania but excluding external terri
Burger King and Its Advertising Campaigns
Burger King and Its Advertising Campaigns
Burger King and Its Advertising Campaigns Burger King is a reliable burger company which has had its ups and downs. In 1974, it came out with a slogan of Have it your way and at this time it also had a 4 % market share. Burger King\'s idea was to have the customer have their burger done their way rather than a standard burger. In the early 80\'s Burger King was trying to keep sales growing so they had to keep changing their advertising. In 1982 Battle of the burgers and Aren\'t you hungry f
Bombardier Report
Bombardier Report
Bombardier Report Analysis of Bombardier: Bombardier took on its present form in 1976 when MLW-Worthington, a manufacturer of locomotives, acquired Bombardier Ltd., a manufacturer of snow tractors and snowmobiles. The company was renamed Bombardier Inc. in 1978. The company has been active ever since in the acquisitions of various aerospace and transportation companies around the world. Nature of the Business Bombardier conducts business in five main areas: transportation equipment, aerospace, d
International Business Ventures
International Business Ventures
International Business Ventures Measuring a potential business venture has many aspects which the international manager must be aware of in order to convey the correct information back to the decision makers. Being ignorant to any of the aspects can lead to a false representation of the project, and hence an uninformed decision being passed. In order for a business to survive it must grow. For growth to be optimal, management must first be able to identify the most attractive prospective leads.
Book Review of Business Policy and Strategy: An Ac
Book Review of Business Policy and Strategy: An Ac
Book Review of Business Policy and Strategy: An Action Guide Submitted in partial fulfillment of B.S. in Business Administration Century University, New Mexico Grade = 95% A} Business Policy and Strategy: An Action Guide, by Robert Murdick, R. Carl Moor and Richard H. Eckhouse, attempts to tie together the broad policies and interrelationships that exist among the many functional areas which undergraduate students typically study. The authors intend the text to supplement the typical case book a
Business Plan
Business Plan
Business Plan Business Plan: Progressive Consulting What follows is a complete business plan for a hypothetical company. Please copy or save to your disk and use as an example in developing your own business plan. If you would like to read a series of articles jump to Web Marketing . For additional business aids click on The Practical Tools of Consulting 1. 0 Executive Summary Progressive Consulting will be formed as a consulting company specializing in marketing of high technology products in i
Soft Drink Industry Case Study
Soft Drink Industry Case Study
Soft Drink Industry Case Study Table of Contents Introduction 3 Description 3 Segments 3 Caveats 4 Socio-Economic 4 Relevant Governmental or Environmental Factors, etc. 4 Economic Indicators Relevant for this Industry 4 Threat of New Entrants 5 Economies of Scale 5 Capital Requirements 6 Proprietary Product Differences 7 Absolute Cost Advantage 8 Learning Curve 8 Access to Inputs 8 Proprietary Low Cost Production 8 Brand Identity 9 Access to Distribution 9 Expected Retaliation 9 Conclusion 10 Su
Cola Wars
Cola Wars
Cola Wars Stephen Brennan Accounting II Tue/Thur. 3-4:30 The Wall Street Journal recently did an article on how the soft-drink battleground has now turned toward new overseas markets. While once the United States, Australia, Japan, and Western Europe were the dominant soft-drink markets, the growth has slowed down dramatically, but they are still important markets for Coca-Cola and Pepsi. However, Eastern Europe, Mexico, China, Saudi Arabia, and India have become the new hot spots. Both Coca-C
Colgate Palmolive
Colgate Palmolive
Colgate Palmolive With a continuous expansion in it\'s product line, Colgate-Palmolive is taking on the look of one of the most stable stocks on the exchange. Colgate has a wide variety of products sold around the globe including, Colgate Toothpastes, Speed Stick Deodorants, Ajax Surface Cleaner, and Hill\'s Science Diet foods for house pets. Colgate was founded in 1806 in New York City on Dutch Street by William Colgate as a starch, soap and candle business. Colgate produced soaps and perfumes
Comparing Japan and American Food Markets
Comparing Japan and American Food Markets
Comparing Japan and American Food Markets The Japanese Market has become vital to the U.S. Economy. Japan is the number one export market for the United States. In 1993, Japan accounted for 37.6 percent of the total growth in U.S. value-added exports. U.S. food products, in particular, are a huge market in Japan. American agricultural exports to Japan in 1993 were $8.7 billion. About one-third of Japanese agricultural imports come from the United States. However, there is sometimes a mixed recep
Advanced Export Marketing
Advanced Export Marketing
Advanced Export Marketing ADVANCED EXPORT MARKETING MAJOR ASSIGNMENT There are already many federal programs that assist exporters in various ways including Progam for Export Market Development (P.E.M.D.), Canadian International Development Association (C.I.D.A.) and Canadian Commercial Corporations (C.C.C.). These programs help exporters secure and enhance access for Canadian goods and services in world markets. They also strengthen Canada\'s international marketing effectiveness and help promo
Abouts On The Great Depression
Abouts On The Great Depression
Abouts On The Great Depression To my amazement the Great Depression serves as a natural debating point that justifies or refutes various economic policies. The Great Depression and the New Deal are complex topics that are open to many interpretations. The Great Depression was the worst economic slump ever in U.S. history, and one which spread to virtually all of the industrialized world. Seeing the order in which events actually occurred dispels many myths about the Great Depression. One of
How Do Dixons and Tandy Add Value To The Products
How Do Dixons and Tandy Add Value To The Products
How Do Dixons and Tandy Add Value To The Products They Sell? How do Dixons and Tandy add value to the products that they sell, and, in doing so, what benefits are passed on to the consumer? Do high street consumer electronics stores offer better value for money than their mail-order counterparts? The raw price figures show that, obviously, the high street stores cost more than the mail-order stores, but are the benefits that the high street stores bring worth the extra price? I took the prices o
How Employees Affect Consumer Behavior
How Employees Affect Consumer Behavior
How Employees Affect Consumer Behavior Summary I am going to discuss how employees affect consumer behavior and what I believe are the best ways to improve their effectiveness. I will be drawing upon my experiences as a consumer and working in a retail environment. Comments No one fulfills your corporate philosophy or promotes your products and services more than your employees. They are like ambassadors representing the United States when the president can not be there in person. You need them
The Investment Industry
The Investment Industry
The Investment Industry The investment industry is composed of a wide variety of firms. The main players include independent full line brokerage firms, investment bank subsidiaries of chartered banks, and discount brokers. Independent full line brokerage firms offer a wide range of services, including underwriting, trading of stocks, advice and research. In essence, the full service brokerage subsidiaries of chartered banks offer the same services, however, banks\' brokerage firms may have a lar
Intel
Intel
Intel Results of operations. Intel broke a record in net revenues in 1995, for the ninth consecutive year, rising by 41% from 1994 to 1995 and by 31% from 1993 to 1994. Higher volumes of the rapidly raising Pentium microprocessor family, partially offset by lower prices, and increased sales of related board-level products were responsible for most of the growth in revenues in 1994 and 1995. Revenues from the Intel486 microprocessor family declined substantially in 1995 due to a shift in market d
Internationalization of Accounting Standards for C
Internationalization of Accounting Standards for C
Internationalization of Accounting Standards for Consolidation - Japan: A Case Study The purpose of this paper will be to examine problems with internationalization of accounting standards for consolidations on methods from an international perspective - specifically, in the US and Japan. This is an especially timely topic as standardization of financial markets is a prerequisite to international free trade. Given the trends toward greater globalization, the motivations of companies for seeking
Introduction to Business
Introduction to Business
Introduction to Business Business plays a major role within our society. It is a creative and competitive activity that continuously contributes to the shaping of our society. By satisfying the needs and wants people cannot satisfy themselves, businesses improve the quality of life for people and create a higher standard of living. It is a way for individuals to provide goods and services to consumers, and at the same time, produce a profit for themselves. Businesses are not only important becau
Investing In Canada
Investing In Canada
Investing In Canada Investing In Canada - Factors that are attractive for direct investment in Canada. Canada is the second largest country in the world, occupying close to 10 million square kilometres of land bounded by the Atlantic, Pacific and Arctic oceans. Canada shares a 6,000 kilometre border and the five largest freshwater lakes in the world with the United States. Known as the Great Lakes, they provide a route to the Atlantic via the St.- Lawrence Seaway, permitting direct access to int
Managing the Transition from Maturity to Decline
Managing the Transition from Maturity to Decline
:Managing the Transition from Maturity to Decline: Diamond Power Corporation This case study, prepared by Richard C. Scameborn, follows the Diamond Power Specialty Company from its humble beginnings in 1903 to its decline in 1991. The birth of Diamond came with the invention of the hand cranked soot blower. As the years and technology progressed, so did the Diamond soot blower. Along with this main product, Diamond also added several other products to its line, but none had the profitability of t
The Question Of Whether Or Not Marketing Is Comple
The Question Of Whether Or Not Marketing Is Comple
The Question Of Whether Or Not Marketing Is Completely Unethical The question of whether or not marketing is completely unethical is the question most critics of marketing seem to be focusing their attention on. Ethics provide the basis for deciding whether a particular action is morally good or morally bad (Britt 553). But, each individual develops different opinions, moral standards, and values. So, marketers will deal with similar issues differently because there is no correct way to handle
Marketing Project
Marketing Project
Marketing Project Bill Rossetti Introduction In the ever changing technological era of the soon to be 21st century, electronic advancements have amazed us all. Unfortunately, the educational gap for the common man/woman as a computer end user has left many far behind. There are those who know and those who don\'t. This gap is the anchor of the computer industry. One question comes to mind. Why would I buy a computer, investing thousands of dollars, when I don\'t know the first thing about them?
Skittles
Skittles
Skittles OVERVIEW Skittles is a variety entertainment and dining establishment located in Washington, D.C. . Our mission is to provide our patrons with a unique blend of live entertainment while delivering a top quality dining experience. We will do this by emphasizing service excellence and the highest level of performance in all aspects of our operations and services. Our prominent services include live entertainment, ranging in form from comedy to jazz performances to poetry recitals and othe
Netscape Analysis Report
Netscape Analysis Report
Netscape Analysis Report I. History Netscape Communications Corporation, originally named Mosaic Communications Corporation (MCOM) was founded in April 1994 by Jim Clark and Marc Andreessen. They released their first browser products free to Internet users in September 1994. Jim Clark is chairman of Netscape Communications Corporation. Before founding the company, Clark was the chairman of Silicon Graphics, a computer hardware manufacturer he founded in 1982. Marc Andreessen is vice president of
Operating Strategy
Operating Strategy
Operating Strategy Apollo Hospitals, India Considering the elements of a strategic service vision, the following are the factors applicable to the Apollo Hospitals of India. The service vision framework are according to an exhibit from Lessons in the Service Sector by James L. Heskett, Harvard Business Review, March/April 1987, p. 120. 1. Target Market segments · Population Statistics : Population above 920 mill. people with wide variety of economic levels, social statuses, and cultures. Lowes
Penguin Books: Introduction to Modern Business
Penguin Books: Introduction to Modern Business
Penguin Books: Introduction to Modern Business The aim of this essay is to comment on how, over the last six years Penguin Books Limited has grown and managed external and internal changes. Sixty one years ago, Allen Lane, the managing director of the Bodley Head, a British publishing company, revolutionised reading with the introduction of the first ten Penguin paperbacks. Today, over 600 million paperbacks are sold yearly. At a time when there was still little of entertainment, paperback books
Rainforest Cafe, Inc: Outline to Rainforest Cafe R
Rainforest Cafe, Inc: Outline to Rainforest Cafe R
Rainforest Cafe, Inc: Outline to Rainforest Cafe Research Report CORPORATE BACKGROUND History Formation Rainforest Cafe, Inc. was incorporated in Minnesota on February 3, 1994 to own and operate restaurant and retail facilities under the name of Rainforest Cafe - A Wild Place to Shop and Eat. Chairman of the Board and Chief Executive Officer Election. Lyle Berman was elected Chairman and CEO of Rainforest Cafe at its inception in February 1994. Background. Berman has been Chairman and CEO of G
Ray Kroc
Ray Kroc
Ray Kroc PROBLEM STATEMENT : In order for McDonald\'s to reach its goal of par excellence, it must use the full meaning and definition of marketing. Marketing is giving the target market what they want, when and where they want it, at a price they are willing to pay for it. REFLECTION / OPINION For McDonald\'s to achieve its par excellence, they must focus on the fact that there is an ever changing market and that the wants and needs of consumers are constantly changing. Since McDonald\'s ha
Reorganization
Reorganization
Reorganization A Company which have 100 people, has just gone into liquidation, being unable to manufacture furniture of sufficient quality and provide enough to satisfy the demand for it. In order to solve the problem, we have already thought up a plan. The bank manager have already accepts the financial and marketing aspects of the plan, but he is unsure of my management ability and how I would improve the organisation and management of the collectively brought about the company\'s downfall. S
Why Launch An Advertising Campaign
Why Launch An Advertising Campaign
Why Launch An Advertising Campaign To start off, when your company is just becoming established in the British market, consumers will have no knowledge of your product, we must encourage or persuade the consumer to buy your product. To make customers aware of the product we must advertise. Large scale advertising mainly consists of advertising on TV, Radio, newspapers and other large scale media. This ensures that advertising reaches the largest amount of people in the shortest amount of time. I
Enterprise & Entrepreneuralism
Enterprise & Entrepreneuralism
Enterprise & Entrepreneuralism Bridgetown Newsagents - A Small Business Case Study Introduction Dillons newsagents is a late closing local shop with a \'Mini-Mart\' service. The \'Mini-Mart\' side of the business is franchised from Dillons to a registered partnership: Mr Charles Pettifer and Mr Marc Devis. Full services are provided in the shop, a paper delivery service is also available along with the full complement of groceries, fresh sandwiches, confectionery, videos, cigarettes and alcohol
Steve Jobs
Steve Jobs
Steve Jobs Born 1955 Los Altos CA; Evangelic bad boy who, with Steve Wozniak, co-founded Apple Computer Corporation and became a multimillionaire before the age of 30. Subsequently started the NeXT Corporation to provide an educational system at a reasonable price, but found that software was a better seller than hardware. Steven Paul, was an orphan adopted by Paul and Clara Jobs of Mountain View, California in February 1955. Jobs was not happy at school in Mountain View so the family moved to L
Prologue of History
Prologue of History
Prologue of History Until statehood, Hawaii was ruled economically by a consortium of corporations known as the Big Five: C. Brewer and Co., sugar, ranching, and chemicals, founded in 1826; Theo. H. Davies & Co., sugar, investments, insurance, and transportation, founded in 1845; Amfac Inc. (originally H. Hackfield Inc.-a German firm that changed its name and ownership during the anti-German sentiment of WW I to American Factors), sugar, insurance, and land development, founded in 1849; Castle
Total Quality Management In Construction
Total Quality Management In Construction
Total Quality Management In Construction The major new element in world market competition is quality. During the 1970\'s and 1980\'s, the Japanese and their U.S. companies demonstrated that high quality is achievable at lower costs and greater customer satisfaction. It was the result of using the management principles of total quality management (TQM). More and more U.S. companies have demonstrated that such achievements are possible Using TQM as a new way to manage. Such companies also found t
What Are The History, Laws, Profitability, and Res
What Are The History, Laws, Profitability, and Res
What Are The History, Laws, Profitability, and Responsibilities To The Consumer Of Advertising Hard Liquor on TV In The United States? INTRODUCTION Purpose The goal of this report is to inform the reader of the recent events that prompted hard liquor advertising on TV. In addition, the laws associated with advertising across this media, as well as recent legislative endeavors to control such advertising. Furthermore, the report also focuses on the potential profitability the distilled spirit\'s
20th Century (Public Relation)
20th Century (Public Relation)
20th Century (Public Relation) MARKETING 438 PUBLIC RELATIONS MAJOR CASE PRESENTATION 20TH CENTURY INSURANCE COMPANY BY Branson C. Nicholson Nichelle Cox Rhonda Porter 1lb4198 02/17/99 Instructor: Paula Becker UNIVERSITY OF PHOENIX Long Beach Campus Table of Contents History, Position, Targeted Market, Goals Page 3 Northridge Earthquake, Crisis Page 4 Comeback Kid, Results of PR Campaign Page 6 Developing a Crisis Plan, Page 7 Crisis Team, Milestones for Communication Page 8 Issues Page 9 Plan A