What Are The History, Laws, Profitability, and Res
This essay What Are The History, Laws, Profitability, and Res has a total of 2394 words and 16 pages.
What Are The History, Laws, Profitability, and Responsibilities To The Consumer
Of Advertising Hard Liquor on TV In The United States?
The goal of this report is to inform the reader of the recent events that
prompted hard liquor advertising on TV. In addition, the laws associated with
advertising across this media, as well as recent legislative endeavors to
control such advertising. Furthermore, the report also focuses on the potential
profitability the distilled spirit\'s industry will gain from advertising across
this media and the industries social responsibilities to the consumer.
Sources and Methods
Research for this report is gathered mainly from information found on the World
Wide Web. Some information was gained through newspaper articles obtained by
using the InfoTrac system in the Ruth Scarborough Library on the Shepherd
College Campus. Refer to the bibliography for specific information references.
Research by the Distilled Spirits Council of the United States (DISCUS) found
that 30 to 50 percent of Americans think that distilled spirits are being
advertised on TV. Since Prohibition the hard liquor industry voluntarily agreed
not to advertise their products, first on radio in 1936, and of TV in 1948.
However, the industry is being faced with declining sales. Their competitors
such as the beer and wine industries have grown. The sales of beer and wine
have increased dramatically, leaving the hard liquor industry behind. The main
reason for this occurrence is due to the fact that these industries have tapped
into the resource of advertising on TV.
Consequently, this has prompted the hard liquor industry to reevaluate its
current marketing situation. The first company to take the leap to TV is
Seagram. The Seagram company began advertising 30-second Crown Royal whiskey
commercials in Corpus Christi, Texas.
The words "distilled spirit" is used throughout this report. Distilled spirits
and hard liquor in this report have the same meaning. Distill means to let fall,
exude, or precipitate in drops or in a wet mist according to Webster\'s
Dictionary. Hard liquor is the end result of this process using the
appropriate ingredients. Distilled spirit is any alcoholic beverage not defined
as beer or wine.
The right to advertise is constitutionally protected commercial free speech
under the First Amendment. This fact is being upheld in a recent commercial
free speech decision by the Supreme Court. The case of 44 Liquormart, Inc. vs.
Rhode Island upholds the industry\'s commercial free speech rights by insuring
that beverage alcohol is allowed the same protection under the First Amendment
as other legal products and services.
In addition, the Courts also ruled that truthful and non-misleading advertising
is an essential part of the free enterprise system. Withholding this form of
advertising deprives the consumers of knowledge that is needed to make conscious
and informed decisions.
Advertising hard liquor on TV is a constitutionally protected right, however,
the industry must follow strict Federal regulations. An advertisement of
distilled spirits can not contain any false or misleading statement that tends
to create a misleading impression of the product to the consumer. Furthermore,
a statement in an advertisement cannot say anything bad about a competitor\'s
product. Provisions are made also for a statement\'s design that cannot contain
any material that is obscene or indecent.
Federal regulations do not permit claims of distilled spirits having curative or
therapeutic qualities. This practice was very popular in the 1800\'s and early
1900\'s. Traveling salespersons would often stage a show in the middle of small
towns claiming a miracle cure for various sicknesses. Most often, the cure
would involve alcohol consumption causing the consumer to become intoxicated.
This advertising was false and misleading.
Flags, seals, coats of arms, crests, and other insignias which can be capable of
relating to the American flag or a branch of the armed forces is strictly
prohibited. The advertisement can not mislead the consumer into thinking that
the product is endorsed, made, used by, or produced for any of the government,
organizations, or families these insignias are associated.
The use of deceptive advertising techniques such as subliminal techniques are
also prohibited under federal regulations. Subliminal techniques refer to any
advertising technique that attempts to convey a message to a person by means of
images or sounds that are very brief. These messages usually cannot be
perceived at a normal level of awareness according to federal regulations.
The federal regulations above are only a select few. There are many constraints
on advertising distilled spirits. In addition to advertising constraints there
are many prohibited practices concerning bottling and labeling of hard liquor.
Persons who are interested in finding out this information it can be found on
the World Wide Web at http://220.127.116.11/.
104TH Congress Bills
Federal regulations for hard liquor advertising are very strict. However,
Topics Related to What Are The History, Laws, Profitability, and Res
Alcohol law, Alcohol, Alcohol advertising, Driving under the influence, Distilled Spirits Council of the United States, Alcoholic beverage, Distilled beverage, Whisky, Prohibition in the United States, Television advertisement, ThaiBev, Prohibition
Essays Related to What Are The History, Laws, Profitability, and Res
Moral Destruction In The Great GatsbyMoral Destruction In The Great Gatsby The Great Gatsby: The Destruction of Morals In The Great Gatsby, the author F. Scott Fitzgerald shows the destruction of morals in society. The characters in this novel, all lose their morals in attempt to find their desired place in the social world. They trade their beliefs for the hope of being acceptance. Myrtle believes she can scorn her true social class in an attempt to be accepted into Ton\'s, Jay Gatsby who bases his whole life on buying love with w
Music CensorshipMusic Censorship Marilyn Manson, The Beatles, NWA, Garth Brooks, and the king, Elvis, What do all these people have in common? Well, yes, they are all musical groups, but there is something more. Marilyn Manson is a heavy metal group who worships Satan, the Beatles were one of the greatest Rock N’ Roll bands of all time, and NWA was a hard-core rap group from the 80’s. Garth Brooks is a country singer and greatest selling performer of all time, and well, Elvis is the king of Rock N’ Roll. So wha
ProhibitionProhibition Prohibition Prohibition is considered as a period of time in the 1920’s when alcohol was controlled by the government. Alcohol, at this time in history, was illegal unless for medical or industrial purposes. This government control came about because of the fact that people were drinking too much and “destroying the moral fiber of America” (Martin 76) Alcohol has been part of American society since the colonist came over on the Mayflower. At that time, alcohol was safer to drink that
Responsible DrivingResponsible Driving Responsible Driving Imagine a crowd of 44,000 people in the stands at a World Series or Super Bowl game. A television camera scans the individual faces --- some exuberant, some anxious --- all sports fans out for a good time. As many people as are in that crowd will die in highway accidents this year. More than half of those accidents will involve alcohol, alone or in combination with other drugs. A disproportionate number of the dead will be young, between the ages of 15 an
Review- Thomas Cahill's How the Irish Saved CiviliReview- Thomas Cahill\'s How the Irish Saved Civilization Thomas Cahill opens his story describing Rome’s fall, “For as the Roman Empire fell, as all through Europe matted, unwashed barbarians descended on the Roman cities, looting artifacts and burning books, the Irish who were just learning to read and write, took up the just labor of copying all of western literature - everything they could get their hands on. These scribes then served as conduits through which Greco-Roman and Judeo-Christian
Should surrogate motherhood be permittedShould surrogate motherhood be permitted Bradley 1 Meghan Bradley Professor Despain WR122 UH March 12, 1997 Should Surrogate Motherhood be Permitted? Surrogate Motherhood is when one women carries to term the fertilized egg of another woman. This procedure is chosen by married couples who can not conceive a child in the “natural way”. In some occasions the mother may be able to produce an egg, but has no womb or some other physical problem which prevents her from carrying a child. Whether or not
T.V Violence Affects Are KidsT.V Violence Affects Are Kids Television is the biggest form of multimedia out there. Its most important role is to report the news and maintain communications between people around the world. Television\'s most influential, yet most serious aspect is its shows for entertainment. Violent children\'s shows like Mighty Morphin Power Rangers and adult shows like NYPD Blue and Homicide almost always fail to show the characters resolve their differences in a non-violent manner, instead they show a mo
The Pressures of youth todayThe Pressures of youth today Jason Van Gordon Essay #1 English 111, Section VIII Macgregor The Pressures of Today¹s Youth Many young people in this day and age are tying to look act, and overall seem older. Youths face many dilemmas in their trek to adulthood yet, they still try to obtain adulthood earlier by going through the ³proper² rites of passage. These rites create dilemmas which can help or hinder lifetime goals. Two of the dilemmas that young people face today are peer pressure, and adu
BeerBeer Historically hops, yeast, malted barley, and water have all played the greatest and most important role in society. For almost 8000 years these ingredients have been mixed and have been appreciated by all classes of society in almost all civilizations. The old cliche accident is the mother of invention is a phrase that definitely holds true in the world of beer. The discovery was made way back when the Mediterranean region was the seat of civilization and barley flourished as a dietary st
GangsGangs Introduction I. -A Los Angeles family takes a wrong turn into gang territory and is fired upon. A 3-year-old is killed and her 2-year-old brother wounded. -A Chinese immigrant in Brooklyn is kidnapped by a Chinatown gang which demands ransom payments from her family. She is murdered when the family fails to pay. -Two FBI agents and a police sergeant are murdered inside the Washington, D.C. police headquarters by a gang member. -A Pittsburgh police sergeant walking home with his daughter is
Alcohol and Driving While IntoxicatedAlcohol and Driving While Intoxicated Alcohol is a drug, a very popular drug. Alcohol has been around for a long time, and people have always enjoyed it\'s effects. Many people have passions for alcohol, some people have refrigerators filled with beer, many others are wine connoisseurs. Alcohol always seems to liven up the party. But no madder what your preference is, alcohol can be very dangerous when combined with the operation of an automobile. If you can remember only a few things from this
Drug AbuseDrug Abuse Drug Abuse is generally defined as the use of a drug with such frequency that the user has physical or mental harm or it impairs social abilities. The substances that are discussed in this report are called psychoactive drugs; those drugs that influence or alter the workings of the mind, affect moods, emotions, feelings, and thinking processes. Drug Dependence/Addiction There are three basic characteristics that indicate that the user is dependent on a drug. First, the user continues
Drugs: A Major Problem In Canadian SocietyDrugs: A Major Problem In Canadian Society A major problem that exists within Canadian society is the abuse of mind- altering substances. Such narcotics cause not only health problems, but also violent and potentially criminal acts. A mind-altering narcotic can be defined as both the legal and illegal type. The four main categories of drugs are: narcotics, CNS depressants, CNS stimulants, and hallucinogens. Most of these drugs are highly addictive and are usually obtained by prescription or are
Drug LegalizationDrug Legalization Strong drug enforcement in the United States is correlated with the reduction in crime , drug use, and drug addiction growth rates. The impact on tougher drug sanctions has been overshadowed by a myth that U.S. drug enforcement has become too lenient. This myth has been promoted by the multi-million dollar pro-drug legalization lobby, civil libertarians, and misguided academic researchers to the public with limited review and challenge. Attacks on drug enforcement efforts often
To Take Or Not To TakeTo Take Or Not To Take To toke or not to toke that is the question. Whether tis nobler in the mind to suffer the slings and arrows of society or succumb to popular opinion and legalize Marijuana. Marijuana is a cure for anorexia as well as glaucoma. Marijuana is even a helping factor for relieving some symptoms of A.I.D.S. Still the government of our nation has Marijuana classified as a Division I drug. Which means it serves no medical use and does in no way benefit society. The studies outdated
Transracial AdoptionTransracial Adoption Transracial Adoption Many adoptions are being taken place in America today. These adoptions are not always of the same race, transracial adoption is very popular among eager couples who are willing to adopt. Transracial adoption is the adoption of a child of one race by a couple of another race. Adopting children from different races has brought up many controversies and the government has had to step in. There are mixed views on the case of transracial adoption, some believ
Drinking and Driving OffensesDrinking and Driving Offenses My essay is on Drinking and Driving Offenses. In my essay I will tell you the various kinds of drinking and driving offenses, the penalties, and the defences you can make if you are caught drinking and driving. Let me tell you about the different offenses. There are six offenses in drinking and driving. They are driving while impaired, Having care and control of a vehicle while impaired, Driving while exceeding 80 m.g., Having care and control of a vehicle
Employee Assistance ProgramsEmployee Assistance Programs This being the day of the great downsize many managers are hurrying to make the cut\'s and in doing so closely examining their Employee-Assistance Programs for effectiveness. What are they? How do they help? How do they work? Are they worth the hassle? What are they? By definition employee-assistance programs (EAP\'s) give a business the means for identifying employees whose job performance is negatively affected by personal problems. EAP\'s should arrange for struct
What Are The History, Laws, Profitability, and ResWhat Are The History, Laws, Profitability, and Responsibilities To The Consumer Of Advertising Hard Liquor on TV In The United States? INTRODUCTION Purpose The goal of this report is to inform the reader of the recent events that prompted hard liquor advertising on TV. In addition, the laws associated with advertising across this media, as well as recent legislative endeavors to control such advertising. Furthermore, the report also focuses on the potential profitability the distilled spirit\'s
Boot Camp DebateBoot Camp Debate The Boot Camp Debate In any of today\'s society no matter where you look there will be some evidence of crime present. This statement derives from a sociologist theory that says no society can exists without crime. The government is constantly looking for new ways to deal with these reoccurring problems. The focus has been placed upon the government to look into young offenders and the style used to punish them. Weapons possession is quite common among the youth, at least in urb
Drinking and driving offencesdrinking and driving offences 1 DRINKING AND DRIVING OFFENCES My essay is on Drinking and Driving Offences. In my essay I will tell you the various kinds of drinking and driving offences, the penalties, and the defences you can make if you are caught drinking and driving. Let me tell you about the different offences. There are six offences in drinking and driving. They are driving while impaired, Having care and control of a vehicle while impaired, Driving while exceeding 80 m.g., Hav
EAP'SEAP\'S This being the day of the great downsize many managers are hurrying to make the cut\'s and in doing so closely examining their Employee-Assistance Programs for effectiveness. What are they? How do they help? How do they work? Are they worth the hassle? What are they? By definition employee-assistance programs (EAP\'s) give a business the means for identifying employees whose job performance is negatively affected by personal problems. EAP\'s should arrange for structured assistance to sol
Censorship In School LibrariesCensorship In School Libraries Censorship in School Libraries The most debatable and controversial form of censorship today is the banning of books in school libraries. Banning books that educate students is wrong and selfish. Censorship of books in school libraries is neither uncommon nor an issue of the past. Books with artistic and cultural worth are still challenged constantly by those who want to control what others read. The roots of bigotry and illiteracy that fuel efforts to censor books
Players SalariesPlayers Salaries Michael G. Bus law There was a time when men played for the love of the game; when competition alone satisfied the male ego. This age of basketball featured greats such as Wilt Chamberlain, Bill Russell, and Oscar Robinson. These gladiators, and those like them, battled repeatedly winning league championships, MVP’s, scoring titles, and other accolades. Then, the product of James Naismith moved into an era where the love continued, but money was added. Clyde Drexler, Charles Bar
Child Sexual AbuseChild Sexual Abuse Sexual abuse plagues people of all shapes, sizes, ethnicity’s, and backgrounds. It can include anything from making a sexual reference, to someone feeling uncomfortable and even rape. In this project, we will break down the different types of sexual abuse and explain why they occur all over the world, every single day. First it is best to define the most violent kind of sexual abuse, which is rape. Rape is the forceful or non-forceful attempt or action of a sexual act done to
What are the History, Laws, Profitability and SociWhat are the History, Laws, Profitability and Social Responab WHAT ARE THE HISTORY, LAWS, PROFITABILITY, AND RESPONSIBILITES TO THE CONSUMER OF ADVERTISING HARD LIQUOR ON TV IN THE UNITED STATES? INTRODUCTION Purpose The goal of this report is to inform the reader of the recent events that prompted hard liquor advertising on TV. In addition, the laws associated with advertising across this media, as well as recent legislative endeavors to control such advertising. Furthermore, the report also fo
Concealed WeaponsConcealed Weapons Concealed Weapons, Concealed Risk Do you feel safer sitting next to someone carrying a gun? / Many people say no to that question,/ for many valid reasons. Carrying Concealed weapons have nothing to do with your dad or uncle owning many firearms. / This issue relates solely on allowing individuals to carry these weapons/ almost anywhere in the community:/ including football games,/ restaurants,/ stores,/school buildings/ and other many other places where firearms should strictl
Martian ChroniclesMartian Chronicles The Issues of Past and Present! If the Martian Chronicles had been written in the 1999’s instead of fifty years ago, many issues and problems would change. Ray Bradbury wrote his book in 1946. In it he wrote about problems such as censorship, man’s cruelty to man, and loneliness. Each issue shows up in one or two of his chronicles. All of his issues affect every one of his characters in many different ways. Censorship is a main problem or issue today, and in the book it shows
Drinking and DrivingDrinking and Driving My essay is on Drinking and Driving Offences . In my essay I will tell you the various kinds of drinking and driving offences, the penalties, and the defences you can make if you are caught drinking and driving. Let me tell you about the different offences. There are six offences in drinking and driving. They are driving while impaired , Having care and control of a vehicle while impaired , Driving while exceeding 80 m.g. , Having care and control of a vehicle while exceedin
Drug DebateDrug Debate Drugs Debate Junk yields a basic formula of evil virus: *The Algebra of Need*. The face of evil is always the face of total need. A dope fiend is a man in total need of dope. Beyond a certain frequency need knows absolutely no limit or control. In the words of total need: *Wouldn\'t you*? Yes you would. You would lie, cheat, inform on your friends, steal, do *anything* to satisfy total need. Because you would be in a state of total sickness, total possession, and not in a position to
Your Chemical WorldYour Chemical World Your Chemical World” In today’s world we rely on many different facets to achieve what we normally don’t even give a second thought. As I am sitting here typing this paper I am simultaneously using the culmination of numerous chemical breakthroughs. The American Chemical Society (ACS) is a group of over 150,000 chemists, both academic and industrial. “Your Chemical World,” a book that the ACS has published, is a biography of sorts, where in the uses and need for a chemical wo
DrugsDrugs TOBACCO Tobacco is a plant grown for its leaves that are smoked, chewed, or sniffed for a variety of effects. It is considered an addictive substance because it contains the chemical nicotine. The tobacco plant is believed to have originated in the Western Hemisphere. The cultivated species most often grown for North American and European tobacco products is Nicotine Tabacum. The leaves of the plant are prepared for smoking, chewing, or sniffing. In addition nicotine tobacco contains over
Al CaponeAl Capone Mr. Maclay United States History II- CP 8 May 1999 Al Capone in the 1920’s Organized crime was not so organized up until the 1920s. When the 1920s arrived, the American lifestyle changed dramatically. People started investing money in home appliances and automobiles, women’s skirts became higher and drinking became very popular. Also, organized crime came to a rise in the 1920’s. And in the high ranks of organized crime was Al Capone. Al Capone ran many illegal businesses including boo
Gun Control is not Crime ControlGun Control is not Crime Control Gun Control is not Crime Control Americans are faced with an ever-increasing problem of violence. The streets of America are now a war zone. Teenage gangsters murder one another for drug territory, and innocent victims are caught in the crossfire. However, most recent and most abhorrent, is our children are killing one another. They are killing with extreme prejudice. Our children are killing, exhibiting little or no remorse for lives they have taken. We cannot i
Hand gunsHand guns I. Introduction It is estimated that in 1994, 39,720 individuals died from firearm related injuries in the United States . This figure is very alarming, especially when one considers this number not as a statistic, but 39,720 human beings. The issue that will be addressed is one that brings with it great controversy. Does our right to own guns infringe upon the rights of others to live? Would it be a greater injustice to ban the right to own guns thus saving lives? Would this action de
How Do Fake IDs Assist In The Corruption Of MinorsHow Do Fake IDs Assist In The Corruption Of Minors How do fake IDs assist in illegal activity in underage minors? We think that with the use of fake IDs, minors are able to obtain things they would not be able to get without a fake id, thus increasing the use of alcohol (going to bars), and underage smoking. It also increases other things that minors would not be able to do, such as get into over 18 clubs, R rated movies, buy spraypaint and weaponry such as boxcutters. The problems of the undera
Invisible ScarInvisible Scar Sexual abuse plagues people of all shapes, sizes, ethnicity’s, and backgrounds. It can include anything from making a sexual reference, to someone feeling uncomfortable and even rape. In this project, we will break down the different types of sexual abuse and explain why they occur all over the world, every single day. First it is best to define the most violent kind of sexual abuse, which is rape. Rape is the forceful or non-forceful attempt or action of a sexual act done to a pe
Legal Drinking AgeLegal Drinking Age Drinking Age Did you know that in the year 1980 the legal drinking age was only 18? In 1987 there was a law passed that said in order to drink legally and to buy alcohol a person had to be 21. At the age of 18 people are allowed to buy tobacco, vote, get married without parental consent, and even join the armed forces, so why can’t some one who is 18 by alcohol. This is a question I have; I believe that the legal drinking age should be 18. Dr. Ruth Engs, a professor of Applied
Legal police searchesLegal police searches The laws of the United States can be hard to understand sometimes. The Fourth Amendment states that people have a right not to be searched without a reasonable warrant and that people have a right to feel secure in their homes. There are acts giving police permission to do what ever they need to to keep drunks off the streets. There are also rules and regulations, kind of like a sports game, and, just like games, there are always ways to get around these rules. Like finding
Legalazation Of CannabisLegalazation Of Cannabis These are some of the reasons that prohibition is a failure. When we realize that prohibition is a failure we can move on to more and better uses of cannabis. Abraham Lincoln once said this famous quote “Prohibition will work great injury to the cause o temperance. ...for it goes beyond the bounds of reasons In that it attempts to control a mans appetite by legislation and makes a crime out of things that are not crimes. A prohibition law strikes a blow at the very princ
Legalize drugsLegalize drugs Such an issue stirs up moral and religious beliefs; beliefs that are contrary to what America should believe . However, such a debate has been apparent in the American marketplace of ideas before with the prohibition of alcohol in the 1920\'s. With the illegality of alcohol the mafia could produce liquor and therefore had considerable control over those who wanted their substance and service. The role that the mafia played in the 1920\'s has transformed into the corner drug dealer
Legalize marijuanaLegalize marijuana If Marijuana Were To Be Legal Drugs are a major influential force in our country today. The problem has gotten so out of hand that many options are being considered to control it or even solve it. Ending the drug war seems to be a bit impossible. The war on drugs seems to be accomplishing a lot but this is not true. Different options need to be considered. Legalization is an option that hasn\'t gotten a chance but should be given one. Although many people feel that legalizing
Marijuana Legal or IllegalMarijuana Legal or Illegal Cannabis, sold as marijuana, hashish and hash oil, is the most frequently used illicit drug in Canada. Roughly one in four Canadian adults report having used cannabis at some time in their lives. Cannabis use has been on the rise among young people. “For example, a 1997 Addiction Research Foundation survey found that 25 per cent of Ontario junior high school students used cannabis in the previous year, up from 13 per cent in 1993.” (cannabae) Knowing this, should the U
Police PursuitsPolice Pursuits Imagine being a police officer doing your daily routine job. You are in a patrol car on the highway, watching the cars and trucks drive by. You are also looking for speeders to warn them to be more careful and maybe you’ll ticket them. It has been a very boring day for you, since you have only been called on your radio once, and it was for an accident (fender bender). Almost at the end of your shift, a blue car drives by going ninety miles an hour, but you know the speed limit is
PornographyPornography Pornography is very widely controversial no matter were you go. Only in the past couple of years has porn been more accepted. To understand what all the controversy is about you have to recognize the many landmark court cases over the difference between obscenity and pornography. But first I would like to define each. Obscenity, as defined in Webster\'s dictionary, means the state or quality of being obscene; impurity; lewdness. Pornography means literature which prostitutes a figure
Should The United States End Drug Prohibition?Should The United States End Drug Prohibition? The Federal Government, while trying to protect us from our human nature, developed harsh anti-drug policies with the hope of eradicating drugs. At the time, these policies seemed simple enough: we will impose penalties on those who use substances illegally, we will intercept drugs coming from other countries while ending all drug cultivation in the States, and we will even try to prevent foreign governments from growing these substances. The idea o
Morality and Ethics and ComputersMorality and Ethics and Computers There are many different sides to the discussion on moral and ethical uses of computers. In many situations, the morality of a particular use of a computer is up to the individual to decide. For this reason, absolute laws about ethical computer usage is almost, but not entirely, impossible to define. The introduction of computers into the workplace has introduced many questions as well: Should employers make sure the workplace is designed to minimize health risk
Social Problems With Raves And EcstacySocial Problems With Raves And Ecstacy Social Problems of Ecstasy and Raves Throughout American history drugs have posed a problem to society and lawmakers. Many attempts have transpired to try to prevent future problems associated with drugs. Many of the drugs threatening America were originally designed toward the improvement of human health. The most recent epidemic of recreational drug use is ecstasy. Ecstasy’s popularity is particularly in the possession of the nations youth. The institute
Teenage AbortionTeenage Abortion The subject of teenage abortion, is an emotionally charged one. The two major groups are completely opposite in their beliefs. Rather then discuss the emotional views of those groups, I have chosen to research, write, and conclude based on factual material, concerning teenage abortion. A discussion of abortion as a definition is explained medically, and in a small part the emotional effects on the participant. I have chosen to report in a factual not an emotional manner. The dir
Teenage AlcoholismTeenage Alcoholism “What is alcohol? Alcohol is many things to many people: To little kids, it is a curiosity. To teenagers, it is ‘cool’. To responsible drinkers, it is a relaxant. To bartenders, it is a job, their lives. To restaurant owners, it is a moneymaker. To probation officers, it is a frustration. To actively drinking alcoholics, it is heaven. To wives and husbands of drinking alcoholics, it is a waste. To recovering alcoholics, it is a painful old friend. To us, it is something to be