Viacom vs Sony Corporation

Date: 2004-1-20

Course: Media Management

Summary of Viacom

  Viacom is a leading global media company, with preeminent positions in broadcast and cable television, radio, outdoor advertising and online.

Viacom is a diversified global entertainment company, with operations in motion picture distribution, television programming, home video rental and retailing, theme parks and publishing. Specifically, Viacom operates MTV: Music Television, Showtime, Nickelodeon/Nick at Nite, VH1: Music First, TV Land and 18 broadcast televisions stations. Viacom also operates Paramount Pictures, Paramount Television, 80%-owned Spelling Entertainment, Paramount Parks, Blockbuster and Simon & Schuster.

Summary of Sony Corporation

Founded in 1946, Sony Corporation is a leading manufacturer of audio, video, communications, and information technology products for the consumer and professional markets. Its music, motion picture, television, computer entertainment, and online businesses make Sony one of the most comprehensive entertainment companies in the world. Sony has 1,068 consolidated subsidiaries worldwide. Sony Corporation of America, based in New York City, is the U.S. subsidiary of Sony Corporation, headquartered in Tokyo. Sony's principal U.S. businesses include Sony Electronics Inc., Sony Pictures Entertainment, Sony Music Entertainment Inc., and Sony Computer Entertainment America Inc. Sony recorded consolidated annual sales of over $56.9 billion for the fiscal year that ended March 31, 2002, and it employs 168,000 people worldwide. It is a publicly held company, with shares listed on 16 stock exchanges worldwide, including Tokyo, New York and London.

Sony has an interest in many forms of data storage, including magnetic tape and optical disc drives and media. INSIC’s primary contact is with Sony Electronics’ business development unit for data recording media located in Boulder, Colorado. This group is responsible for the development of technical and business relationships in the U.S. that deal with the implementation of advanced recording technologies.


1. Based on small or family business

These two media kingdoms are both set up on the basis of small-scale family company. Viacom was carved out from the cinema company and Sony co. based on some small electronic products.

2. brand-extension decision and human resources

To these two great company groups, it means creating good content to insist on their brand attitudes. It is essential to attract and keep the talent with innovative ability. Sumner Redstore and the CEO of Sony both have a stable administrative staff's team.

3. Get hold of the opportunity to exploit the oversea market

Viacom and Sony Co. are both commit itself to open up the oversea market. They all had taken aim at Asia or Europe countries.

4. Merge

Their most important development is depended on merging other large companies. As a result of perpetual merging activities, they can consolidate one's own staple.

5. New technology

Sony and Viacom both pay attention to the new technologies .They put out the service of wide band almost at the same time/


1. Different market and target

Viacom’s products almost are film, Television and broadcast such as Paramount Pictures, CBS and Nickelodeon.

Sony Corporation focus on Electronics and communications and information technology products.

2. Different patterns

Viacom’s pattern is depended on its content while Sony pattern through the channel. For example, in China, Viacom opened out diversiform programs and Sony bought some small companies to keep his legs.

3. Different characteristics

Redstone is ardor with pioneer spirit while Sony’s leader is level-headed and develops step by step. These characteristics are incarnated in their own company’s strategy.