SUMMER TRAINING PROJECT REPORT

ON

EMPLOYEE RETENTION STRATEGIES ADOPTED BY BPO's


SUBMITTED IN PARTIAL FULFILLMENT OF REQUIREMENT OF
BACHELOR OF BUSINESS ADMINISTRATION (B.B.A.)

GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY,
DELHI



[pic]

Training Supervisor: Submitted By:
Mrs. Smriti Dua Mani Kant Sharma
Enrollment No: 08014201712
BBA VIth Semester




SESSION 2014-2015
Guru Gobind Singh Indraprastha University
Sector - 16C, Dwarka
New Delhi - 110075



STUDENT'S DECLARATION



I hereby declare that the Summer Training Report conducted on "Employee
retention strategies adopted by BPO's " submitted in partial fulfillment of
the requirement of bachelor of business administration (BBA) Jagannath
International Management school, Affiliated to Indraprastha university. It
is my original work and the same has not been submitted for the award of
any other Degree/ diploma/ fellowship or other similar titles or prizes.





Student signature
DATE:
Mani Kant Sharma

























TABLE OF CONTENTS

Chapter-1 Broad definition of Topic
1.1 Executive Summary...................................................8
1.2 Employee
Retention.................................................10
1.3 Employee Retentions
Strategies.....................................12


Chapter-2 Introduction to the
Industry...............................................17

Chapter-3 Introduction to the Organization
2.1 About
Company......................................................20
2.2 Analysis & Brief Study of
Company..............................23
2.3 Challenges faced by HR Professionals in
Company............28
2.4 Why People prefer to join the
Company..........................29
2.5 Why People prefer to leave the
Company........................30
2.6 BPO-HR
Practices...................................................31
2.7 Employee Benefits by
Company...................................32


Chapter-4 Research Methodology
4.1 Steadfast
Philosophy................................................36
4.2 KEI's Employee Retention
Wheel.................................37
4.3 Center of KEI's Employee Retentions
Wheels..................39


Chapter-5 Recommendation & Suggestions
5.1 Importance of Retaining
Employees..............................42
5.2 Three R's of Employee
Retention.................................43
5.3 Factors that affect Employee
Retention...........................45
5.4 Ways to retain
Employees..........................................49
5.5 Best Practice Strategies for Driving
Retention...................53
5.6 Key Trends: Strategies at Profiled
Companies...................54
5.7 Myths about Employee
Morale....................................56
5.8 Solution for Employee
Retention..................................62


Chapter-6 Benefit/Advantage of Employee Retention
6.1 Employee Recognition increases
retention.......................66
6.2 Retention Strategy help drive revenue
growth...................68

Chapter-7 Facts & Findings
7.1 ER Strategy for reducing Employee Turnover
cost.............73
7.2 Studies & Examples on Employee
Retention....................74
7.3 Observations & Findings on
ERS.................................76
7.4 Attrition rates in
India...............................................84
7.5 Study & Suggestions on
ERS.......................................90
7.6 Effective Retention
initiatives......................................92


Chapter -8
Conclusion..................................................................
...99

Chapter-9
Appendices..................................................................
100

Chapter-10
Bibliography................................................................
105
Acknowledgement



I feel deeply indebted people who have guided me in this project.
It would have not been possible to make such an extensive report without
help, guidance, and inputs from them. This was all the more significant,
since the changes in the banking sector, were of recent origin and
relatively less material was available in the form of books or articles or
information on the net. Most of my information source has been from
professionals & Newspaper articles.


Project guide:
Ms. Smriti Dua


I would firstly like to express my gratitude towards my guide Ms.
Smriti Dua for having shown so much of flexibility and guiding in such a
way that I was really learning the subject all the time. She showed us a
lot of openness in her approach and I would like to thank her for her
support in a way that has lead to proper and effective learning.

Also, I am very grateful to all my friends and senior for being
by my side always. Without their help and motivation, it would have been
impossible to complete my project.

















CHAPTER 1: Broad Definition of chapter

1.1 EXECUTIVE SUMMARY

This project is a reflection of the findings of the survey that was
conducted to understand what BPO Companies are doing towards the retention
of their employees.

The project overview encompasses the objective, rationale and methodology
adopted for the survey. It's a snapshot of why and how the project was
carried out.

The brief profile of the BPO Companies aims not only to introduce the
companies but also to impart a better understanding of the BPO Sector as a
whole. The companies Vision, Mission, Values and Beliefs are mentioned in a
nutshell.

The introduction to retention provides the theoretical base to build the
project upon, and also to better understand the significance of the
subject, highlighting the need for the organizations today to be more
proactive in retaining their employees. The focus has been on why employees
stay so that precautionary approach adopted by different organizations can
be understood.

The survey has also brought out the attempts made by the organizations
towards building up of work environment focusing on employees, their
morale, motivation, satisfaction and ability and willingness to be highly
productive. At the same time, several reward and recognition initiatives
have been developed to encourage desired employee behaviour benefiting the
organizations. The money factor has also been considered to understand the
organization's approach towards developing their employee retention
strategy around compensation, bonus and incentives etc.




OBJECTIVE

This research was undertaken to understand the various strategic
initiatives adopted