Research Paper


1/7/04


Red Bull: The new Fad? It is more than a fad. Many experts believe that this caffeine- pumped drink may have quite a few effects on the body. I am researching on whether Red Bull increased one’s reaction time. Also, other problems that will help me with my project are the effects of Red Bull on blood rate, blood pulse and pressure, and the nervous system. “Red Bull gives you wiiiings!!!” Is the common TV phrase that litters the commercials everyday. But, does this miracle drink really work like everyone else says it does?


In 1982, Dietrich Mateschitz became aware of products called "tonic drinks", which enjoyed wide popularity in Asia, and got - while sitting in the bar at the Mandarin Hotel in Hong Kong - the idea of marketing those functional drinks outside Asia. In 1984, Mateschitz founded the company Red Bull GmbH. He fine-tuned the product, developed a unique marketing concept and started selling Red Bull Energy Drink on the Austrian market in 1987. Red Bull got off the ground in no time flat, giving people wings right from the start. In 1992, Red Bull touched down in its first foreign market, in Hungary. Today, Red Bull is energizing over 70 countries around the globe. More than a billion cans of Red Bull are consumed each year. Responsibility for the unparalleled success of the world\'s No. 1 energy drink is shared by the company\'s 1,500 employees, of whom around 200 work at Red Bull Headquarters in Fuschl am See (pop. 1,344), not far from Salzburg/Austria. Red Bull is much more than a soft drink - it is an energy drink. It was made for moments of increased physical and mental stress and improves endurance, alertness, concentration and reaction speed. In short: it vitalizes body and mind. The effectiveness of Red Bull Energy Drink has been proven by a large number of scientific studies and is appreciated by many of the world\'s top athletes and drivers, opinion-leaders and hard-working people with active lifestyles.


Red Bull Energy Drink is exclusively produced in Austria and exported world-wide. All ingredients used for Red Bull Energy Drink are synthetically produced. Most ingredients are produced by pharmaceutical companies. Whenever one needs to boost energy or concentration, Red Bull supposedly has what one needs. To feel its effects at best, it should be drunk in times of increased mental and physical strain, for example, on long sleep-inducing motorways, during intensive working days, prior to demanding athletic activities or before tests and exams. It is recommended to drink one can of Red Bull Energy Drink about 30 min before the start of a concentration task or the start of a race or game in sports. This is about the time for the ingredients of Red Bull® Energy Drink to become effective in the body. Red Bull is a functional drink and not a thirst quencher. Generally, you can compare its digestibility with that of coffee, and this is a good guide to the amount you can drink. It is recommended that the daily consumption including the consumption at one time of Red Bull should conform to a person\'s intake of caffeine, and this varies from person to person. The caffeine in one can of Red Bull equals that of one cup of filtered coffee. However, Red Bull isn’t a fluid replacement. It is an energy drink. It has not been formulated to deliver re-hydration. Adequate fluid intake is critical during intense and long lasting physical performance. Without adequate fluid intake, intense physical activities may lead to dehydration.


One can of Red Bull® Energy Drink (250 ml) contains the following ingredients: carbonated water, sugar 27 mg, taurine 1000 mg, glucuronolactone 600 mg, caffeine 80 mg, niacin 20 mg, vitamin b6 5 mg, pantothenic acid 5 mg, vitamin b12 0.005 mg, inositol, citric acid/sodium citrate as acidifier, colours (caramel, riboflavin) and flavours. Caffeine is contained in many foodstuffs such as coffee, tea or chocolate. One can of Red Bull® Energy Drink contains 80 mg of caffeine. This is approximately equivalent to a cup of filter coffee. Coke contains about 35 mg of caffeine per 12 ounce (about 350ml) can. Diet Coke has a higher caffeine content of about 47 mg per 12 ounce can.