Regionalism in global societies.

The article raised above was actually the issue which first came into my mind when I started to think about Regionalism in the modern. New technologies gave us chances to communicate interactive and real time around the world, but do not substitute the request for face to face contact and association. On the one hand, the extension allows a worldwide participation in communication, on the other hand this newly shaped community is structured like a tribe. Now we are aware that neither communication did become global nor did the world turn into a giant tribe. However, we should obviously consider the changing frame of communication and its impact for social life.

Similarly, there is a great deal of worldwide mobility when people are traveling around in the role of a tourist. However, being “outsider” may increase the understanding of what is going on differently in the local.

Of course, even in the most important social system like politics, and economy, it is getting more and more obvious that the local efforts for balancing political interests, laws, economical transactions, stock markets etc. have a lot do to with being able to control and observe every single local event very carefully.

Moreover, the specifics of regions and conflicts within a region or between regional cultures are certainly a focal point in contemporary politics. One can conclude that the awareness of regional cultures all over is due to the broader perspective in a so-called “global world” which firstly allows observing the different region as “region”, this means as a part of something bigger or as an area surrounded by something different from it. From this point of view it is not very specific for contemporary society to implicate “inside” and “outside” in observing regions. But, it is specific that “outside” may involve a global extension.

Region may be specific by culture pattern of former immigrants, the import of foreign products or even socio-cultural techniques developed in a distant society. “Regionalism” means to expose the local specifics of the social structure within an area in contrast to the social structure of its environment. Therefore, the concept of Regionalism is of special interest in sociology because the relationship between social interactions and their embedding in a certain social structure is used to be described in connection with a local reference point. In this context, “globalization” on the one side and “localization” on the other. “Globalization” can be specified as a worldwide spatial extension of the cooperation in economy, politics, consumptions, productions and division of labor that goes along with global ecological risks (Beck 1997:54). This is supported by new origination of “global cities” that are centers of international investments, communications, productions, and distributions (Pries 1996:458).

The new development crosscuts the former socio- political systems and may newly shape both supranational and sub national areas. We are observing dissolution of temporal and spatial constraints in communication and this distanciation of time and space takes a great effect on social contacts. However, “…at the same time as social relations become laterally stretched and as a part of the same process, we see the strengthening of pressures for local autonomy and regional cultural identity.”(Giddnes 1990:65). Due to this, social life relations and formed by events occurring many miles away. This process links distant localities in the way that even local happenings may move in an obverse direction from the very distanciation relations which from them. (Giddnes 1990:64)

Therefore, this process is now describe as “globalization” (Roland Robertson) which puts more emphasis on the mutuality of changes in regard to both global and local structures as the term “globalization”. The characteristic of “globalization”, therefore is not the decline of regional culture, a phenomenon which is called “McDonalization” of the world after Ritzer (Ritzer 1993) brought this term in. first of all, McDonalization focuses a standardization in social interactions which got developed first in industrial mass production of goods, transferred on the organization of fast-food restaurants and from there spread over to every exchange between the customer and those offering products and services. However, before selling anything, the creative directors of companies with a global market are considering regional specifics and try to develop local bonds to put their products into the market. Coca-Cola and Sony, for example, described this task as “global