Rainforest Cafe, Inc: Outline to Rainforest Cafe R
This essay Rainforest Cafe, Inc: Outline to Rainforest Cafe R has a total of 1346 words and 11 pages.
Rainforest Cafe, Inc: Outline to Rainforest Cafe Research Report
Rainforest Cafe, Inc. was incorporated in Minnesota on February 3, 1994 to own
and operate restaurant and retail facilities under the name of "Rainforest Cafe
- A Wild Place to Shop and Eat."
Chairman of the Board and Chief Executive Officer
Election. Lyle Berman was elected Chairman and CEO of Rainforest Cafe at its
inception in February 1994.
Background. Berman has been Chairman and CEO of Grand Casinos, Inc. and its
predecessor since October 1990. He is also CEO and a director of Stratosphere
Corporation, and a director of G-III Apparel Group Ltd., Innovative Gaming
Corporation of America and New Horizon Kids Quest, Inc. He previously was the
President and CEO of Berman Specialty Stores, Inc. ("Bermans") from 1978 until
November 1988 when Bermans was acquired by Wilson Suede and Leather, a
subsidiary of Melville Corporation.
President and Chief Operating Officer
Election. Martin J. O\'Dowd was elected in May of 1995. He is the first to hold
this position. As of November 18, 1996 O\'Dowd has taken a 30 day leave of
absence for personal reasons. Dennis Nielson, analyst for R. J. Steichen,
predicts that if the leave is only 30 days there should not be a lasting impact
on the company (Nielson, November 18, 1996).
Background. O\'Dowd is a director of Elephant and Castle Group, Inc. He was
previously the Corporate Director, Food & Beverage Services for Holiday Inn
Worldwide from July 1987 to May 1995. From August 1985 to July 1987, O\'Dowd was
Vice President and General Operations Manager for the Hard Rock Cafe in New York.
Management Philosophy. Berman and O\'Dowd stated that they are committed to
identifying and acquiring the resources that will allow them to continue their
high rate of growth.
Rainforest Cafe has two areas of each facility, the restaurant and the retail
The company believes that its large menu selection is an important factor in the
appeal of its restaurants. The restaurant serves lunch and dinner entrees which
range in price from $7.95 to $15.95. The theme of the company is mirrored on
the menu with all food and beverage selections including a jungle reference
(Annual Report, 1995).
The restaurant derived approximately 74 percent of the companies total revenue
during the 52 week period ending December 31, 1995.
In order to enter the restaurant, all customers must pass through the retail
area. The inventory includes apparel and gifts with the Rainforest Cafe logo and
other items with a rainforest theme such as toys and educational games.
The retail area derived approximately 26 percent of the companies total revenue
during the 52 week period ending December 31, 1995.
Corporate Financial Results
Net Profits and Net Sales
The company incurred a net loss during its first year, February 3, 1994
(inception) through January 1, 1995. It did not have any revenues during the
period from the inception through October 3, 1994. At that point it had only
one operating unit, at the Mall of America, until October 20, 1995, when the
Woodfield Mall unit began operations. Much of the loss is attributed to
development expenses (Hoover\'s, August 25, 1996).
On April 7, 1995 the company converted $1,222,500 of promissory notes into share
of Common Stock at a conversion price of $4.00 per share. This conversion
resulted in a charge to earnings of $1,053,128, or $0.22 per share.
Year Net Profits (millions) Net Sales (millions)
1994 $(1,628) $ 2,066 1995
$ 112 $13,451
Net Sales By Segment
The executive offices of Rainforest Cafe, Inc. are located at 720 South Fifth
Street, Hopkins, Minnesota 55343. The telephone number is 612 945-5400.
Current Operating Units
Mall of America, Bloomington, MN. This unit, which opened October 3, 1994, is
14,900 square feet with a seating capacity of 295.
Woodfield Mall, Schaumburg, IL. This unit, which opened October 20, 1995, is
23,000 square feet with a seating capacity of 425.
Gurnee Mills, Gurnee, IL. This unit, which opened June 2, 1996, is 20,000
square feet with a seating capacity of 300.
Walt Disney World Marketplace, Lake Buena Vista, FL. This unit, which opened
July 25, 1996, is 29,000 square feet with a seating capacity of 550.
Tysons Corner Center I, McLean, VA. This unit, which opened October 3, 1996, is
17,400 square feet with a seating capacity of 375.
Sawgrass Mills, Fort Lauderdale, FL. This unit, which opened November 21, 1996,
is 19,800 square feet with a seating capacity of 400.
Future Operating Units
The company plans to open 10 new units in the US by fourth quarter 1998. In
addition it has two newly signed licensing agreements with two separate
The first agreement, with Empresas de comunicacion y Entretenimiento, a Mexican
Topics Related to Rainforest Cafe, Inc: Outline to Rainforest Cafe R
Theme restaurants, Restaurant franchises, Rainforest Cafe, Hard Rock Cafe, Corporate Average Fuel Economy, Gurnee Mills
Essays Related to Rainforest Cafe, Inc: Outline to Rainforest Cafe R
The Pitiful PrufrockThe Pitiful Prufrock The Pitiful Prufrock T.S. Elliot’s The Love Song of J. Alfred Prufrock, is a melancholy poem of one man’s frustrated search to find the meaning of his existence. The speaker’s strong use of imagery contributes to the poems theme of communion and loneliness. The Poem begins with an invitation from Prufrock to follow him through his self-examination. The imagery of this invitation begins with a startling simile, Let us go then you and I/ When the evening is spread out again
Rainforest Cafe, Inc: Outline to Rainforest Cafe RRainforest Cafe, Inc: Outline to Rainforest Cafe Research Report CORPORATE BACKGROUND History Formation Rainforest Cafe, Inc. was incorporated in Minnesota on February 3, 1994 to own and operate restaurant and retail facilities under the name of Rainforest Cafe - A Wild Place to Shop and Eat. Chairman of the Board and Chief Executive Officer Election. Lyle Berman was elected Chairman and CEO of Rainforest Cafe at its inception in February 1994. Background. Berman has been Chairman and CEO of G
Rainforest Cafe, IncRainforest Cafe, Inc RAINFOREST CAFE, INC. OUTLINE TO RAINFOREST CAFE RESEARCH REPORT CORPORATE BACKGROUND History Formation Rainforest Cafe, Inc. was incorporated in Minnesota on February 3, 1994 to own and operate restaurant and retail facilities under the name of Rainforest Cafe - A Wild Place to Shop and Eat. Chairman of the Board and Chief Executive Officer Election. Lyle Berman was elected Chairman and CEO of Rainforest Cafe at its inception in February 1994. Background. Berman has been
Computers: Nonverbal CommunicationsComputers: Nonverbal Communications CHAPTER 1: Rationale and Literature Review Magnafix says, Have you figured out the secret entrance to Kahn Draxen\'s castle? Newtrik sighs deeply. Newtrik says, I think so, but I haven\'t found the stone key yet! Magnafix grins mischievously. Magnafix gives a stone key to Newtrik. Newtrik smiles happily. Newtrik shakes hands with Magnafix. Newtrik says, Thanks! Magnafix grins broadly and says, No problem... Newtrik leaves west. Introduction Purpose The
Black Like Me: A Cultural Book ReportBlack Like Me: A Cultural Book Report John Howard Griffin was a journalist and a professional on race issues. After publication, he became a leading advocate in the Civil Rights Movement and did much to promote awareness of the racial situation sand pass legislature. He was middle aged and living in Mansfield, Texas at the time of publication in 1960. His desire to know if Southern whites were racist against the Negro population of the Deep South, or if they really judged people based on the ind
The Love Song of J. Alfred Prufrock: The Pitiful PThe Love Song of J. Alfred Prufrock: The Pitiful Prufrock T.S. Elliot\'s The Love Song of J. Alfred Prufrock, is a melancholy poem of one man\'s frustrated search to find the meaning of his existence. The speaker\'s strong use of imagery contributes to the poems theme of communion and loneliness. The Poem begins with an invitation from Prufrock to follow him through his self-examination. The imagery of this invitation begins with a startling simile, Let us go then you and I/ When the evening
Cultural MythsCultural Myths We are considered fortunate to live in the world that we do today. Material things seem to be bountiful, science and technology simply keeps on advancing, and we are all busy and hard at work in school or making money to achieve certain things in life by whatever means. In particular, science and technology has introduced so many significant inventions and conveniences to society that we cannot help but feel that we need to have these things. The products and services out there be
PICTURE COLLAGEPICTURE COLLAGE The pictures I picked are explained as follows: All Americans Pledge Allegiance And A Select Few Show It means that in our society there are still those people out there that belive that everyone should be in the army even though they dont understand that if everyone was in the army there would be no means of production and that fact that we are not a government that depends on all fighting and war efforts The Picture of the car and the we are giving away a free bmw every day in
The Love Song of J. Alfred PrufrockThe Love Song of J. Alfred Prufrock At first reading The Love song of J Alfred Prufrock it could be assumed that by both the nature and the title of the poem is an ordinary, traditional romantic love poem. The speaker being the “I” – Alfred J Prufrock – and the “you” being his object of desire or his love. However through close observation and through the exploration of the subjectivity within the poem it can be seen that the “you” and the “I” are two personalities of Prufrock. According to Maye
The Achievement of True HappinessPlotThe Achievement of True HappinessPlot The novel, Sister Carrie, written by Theodore Dreiser commences in 1889 with Caroline Meeber, an innocent, naive eighteen-year-old girl, departing from her home in Columbia City to reside with her sister Minnie in Chicago. While on the train, Carrie encounters a young man by the name of Charles Drouet, whom she hopes to visit with once she settles into her new residence. Unfortunately, Carrie learns that she will be unable to receive Drouet as a houseguest a
GamblingGambling Through the years, gambling has become America\'s pastime. Over 60 million Americans make some sort of wager every day.1 When compared to other recreations (in billions of dollars) in 1990, gambling institutions made 2.2 more than magazine sales, 8.3 more than book sales, 20.9 more than theaters, and a whopping 21.8 more than movies.2 This number has increased to this high level because of the growth in the amount of legalized gambling establishments and the accessibility to these estab
BUSINESS PLANBUSINESS PLAN Business Law April 20, 2004 1.0 Executive Summary Name and location: Modern Homemade, 2100 Main St., Philadelphia, PA 19101 “Modern Homemade”- a steak buffet, unlike a typical restaurant, will provide a unique combination of excellent food at value pricing with a fun and entertaining atmosphere. Modern Homemade is the answer to an increasing demand. The public (1) wants value for everything that it purchases, (2) is not willing to accept anything that does not meet its expectations
Commerical GuidebooksCommerical Guidebooks Assignment 4-1 Commercial guidebooks usually give a general description of what cultural taboos a traveler will encounter when visiting a foreign country. Handing a gift to an Arab with the left hand, flashing the soles of your feet in Thailand, or raving about the shellfish in Israel might brand you the ultimate foreign misfit if it weren\'t for their handy tips. General cultural descriptions for Americans, however, are little more difficult to formulate. Given the unique
Eavan BolandEavan Boland Eavan Boland is a woman with an extraordinary talent. She was born with the ability to make people experience feelings through her words. Boland captures the reader with her personal and lyrical poetry. She articulates the pride of her individuality and the confidence of her shared humanity even from her Nowhere can be found a land without violence. But nowhere but Ireland can be found a land with more violence. Eavan Boland uses the theme of violence in many of the poems that she w
Los in TranslationLos in Translation Lost in Translation is brilliantly written and directed by Sofia Coppola. It is a comedic drama starring Bill Murray and Scarlett Johansson. They play as Bob Harris and Charlotte, two lost and lonely American souls in a strange land. We study wonderful travelogue, sharp cultural juxtaposition, affectionate love story and a fierce indictment of marriage. We see this through two characters. They bond strongly, if temporarily, and their relationship remains platonic. When they be
Gloria EstefanGloria Estefan Gloria Estefan\'s fame and fortune was earned. She has worked hard to this day, and continues to do so. Not only is she a great singer, she is a great humanitarian, helping and donating her time and money to many good causes. Life was never easy for Gloria, and this is her story, in my words. Gloria Estefan was born Gloria Maria Fajardo on September 1st, 1957 to Jose Manuel and Gloria in the town of Havana, Cuba. When she was only 17 months old, her family fled to Miami from the r
Old Time MusicOld Time Music Although musicians had been recording fiddle tunes (known as Old Time Music at that time) in the southern Appalachians for several years, It wasn\'t until August 1, 1927 in Bristol, Tennessee, that Country Music really began. There, on that day, Ralph Peer signed Jimmie Rodgers and the Carter Family to recording contracts for Victor Records. These two recording acts set the tone for those to follow - Rodgers with his unique singing style and the Carters with their extensive record
Expo '74Expo \'74 - Imagine a large, exciting place where you are surrounded with people from all over the world. All you can see are towering buildings, and you feel the excitement of the people around you. But there is something wrong with this picture; it is in the middle of nowhere. It is located in a small town out in the desert: Spokane, Washington. You are part of the Expo \'74 - The Spokane World\'s Fair. Now back to reality. Expo \'74 was held in Spokane, Washington from May 4 through November
IncomeIncome Through the years, gambling has become America\'s pastime. Over 60 million Americans make some sort of wager every day.1 When compared to other recreations(in billions of dollars) in 1990, gambling institutions made 2.2 more than magazine sales, 8.3 more than book sales, 20.9 more than theaters, and a whopping 21.8 more than movies.2 This number has increased to this high level because of the growth in the amount of legalized gambling establishments and the accessibility to these establis
China and JapanChina and Japan Shiven Patel The geography of China and Japan is quite different. They are both located in Eastern Asia, but China is apart of the mainland, while Japan is a group of islands off in the North Pacific. China, the world’s fourth largest country, is considerably larger than Japan. China has a total area of 9,596,960 square kilometers while Japan is only 377,8356 square kilometers. Of course Japan has double the coastline of China for it is an island chain. China has an eastern coast
Sentiment Expression IndustrySentiment Expression Industry I love this business, exults Robert Kaynes Jr., vice president of sales (and grandson of the founder) at Bron Shoe, the Columbus, Ohio-based company responsible for putting millions of pairs of bronzed baby shoes on bookshelves in the homes of loving parents across America for the past 75 years. It may sound schmaltzy Kaynes concedes, but it\'s a schmaltzy business. We\'re selling sentiment. Still, how do you market a memory? For companies like Hallmark, FTD,
To Kill A MockingbirdTo Kill A Mockingbird Nitin Raisinghani 4/1/99 History 400 To Kill A Mockingbird is a film which deceives the viewer with its apparent simplicity. A careful and analytical view of this film reveals a number of complex themes. Rather than being a simple film about a sleepy Southern town called Maycomb in the 1930\'s, it exposes the accepted societal cultural beliefs in America at the time. Race and class are reoccurring themes that overlap to form the basic elements of this storyline. Summary In
Ernest HemingwayErnest Hemingway Ernest Hemingway once gave some advice to his fellow writer F. Scott Fitzgerald. If something in life hurts you, he said, you should use it in your writing. In A Farewell to Arms Hemingway followed his own advice. The painful experiences of his own life that, consciously and unconsciously, he placed in this novel help make it a major artistic achievement. The first of these experiences was a physical hurt that occurred on July 8, 1918. On this date, two weeks shy of his ninete
McDonald's CorporationMcDonald\'s Corporation INTRODUCTION: McDonald\'s Corporation is the world\'s leading food service organization. The corporation started out as a small drive-through in 1948 by two brothers, Dick and Mac McDonald. Raymond Albert Kroc, a salesman, saw a great opportunity in this market and advised Dick and Mac to expand their operation and open new restaurants. In 1961 Kroc bought out the McDonald brothers. By 1967 McDonalds expanded its operations to countries outside the U.S.A. This unyielding
U.S. CultureU.S. Culture In today’s culture, television has exploded into being more than just a source of entertainment. For many years television has been corrupting our culture. It has given people an excuse to sit around and do nothing because the news can be brought to them through TV. The laziness of Americans has been greatly increased by the advancements in TV and the number of channels available. Americans need to quit relying on the television to bring them the perfectly accurate news of the natio
The 1930’s: The Good Times and The Bad TimesThe 1930’s: The Good Times and The Bad Times The decade of the 1930’s can be characterized in two parts: The Great Depression, and the restoration of the American economy. America had been completely destroyed due to the Stock Market Crash of 1929. It was up to the government and people of the 1930’s to mend America’s wounds. One man stood up to this challenge, Franklin Delano Roosevelt. He promised to fix the American economy, provide jobs, and help the needy. During The Great Depression, the
McDonaldization of SocietyMcDonaldization of Society McDonaldization of society, could the structure of such a familiar fast-food chain-store be turned around and analyzed as that of an intense bureaucratic structure showing other institutes how to expand and exist? Acording to Robert Keel\'s article The McDonalfization of Society, in the Decemer 1989 issue of Psycholgoy Today, it already has. Ever since McDonalds sprund to existance in the middle of the 20th century, it has grown immensly to approx 12,000 outlets worl
Somehow I can't believe that there are any height Somehow I can't believe that there are any heights that can't be scaled by a man who knows the secrets of making dreams come true. This special secret, it seems to me, can be summarized in four C's. They are Curiosity, Confidence, Courage Consistency, and the greatest of all is confidence. When you believe in a thing, believe in it all the way, implicitly unquestionably. Walt Disney EMELY PEREZ PONEETINDER NAGRA RUKHSAR MOHAMMED SARINA NOKES SHARAZ MANZOOR CHANCHAL MAHMUD 1783080157480 Table
I. BACKGROUND I. BACKGROUND Joyce Carol Oats became artistic and literate at a young age, Before she could write she started drawing pictures to create stories. When she was fifteen years old when she sent her first book to a publisher but it got rejected for being too dark because it was focused on a drug addict. Dark themes are very common for Oats' work even at such young age with story stories like this one. Joyce attended Syracuse University and then transferred and received her master's degree for
In our society, Â fast food plays an extravagant r In our society, Â fast food plays an extravagant role. From our school lunches to our family dinners there is always something unhealthy that is so pleasing that it makes it uneasy for us to pull back from eating that food. Fast food companies started as a way of easy eating, but then quickly turned into the big reason for obesity. Fast food companies go to lengthy lengths to make sure that the product is being bought. Fast food seems to wear as much makeup as actors nowadays (Berry par. 9).
Review Questions Review Questions What is the fourth wall concept? The fourth wall concept is when the production takes action in their own place. This helps the audience notice this when it is removed to allow them to have access. It is an invisible wall that separate the actors from the audience to make them see it. What were classical Greek choruses like? Describe these choruses. Classical Greek choruses communicate their themes and plot developments to the audience. Their choruses do not have any singin