This essay Marketing Techniques has a total of 351 words and 3 pages.
Assignment – 18
March 29, 2004
o Do you believe the advertising networks bear any responsibility for ad bombs placed on your machines? How about www.colonize.com ? Why or why not?
Yes I think they bear some responsibility because they are getting paid by the companies that advertise their ads. I think it is unfair that they can just throw their hands up in the air and make the customer have to go through a long process to undo the mess that these networks have created for them. Colonize.com bears the majority of the responsibility because they are enticing you with a gimmick like winning something for free and then you are added to this list that creates pop-up ads that pop up on your computer every few minutes (pages 483-484).
o Do these programs result in greater “targeting” of advertising, or are they just as mass market in nature as television ads?
These programs are just as mass market as TV ads because they are received by people that might not be interested in the products and are just as massive as TV ads (ie. being shown every ten minutes of a show for at least three minutes). Plus, “falling click through rates on the Internet banner advertising and declining advertising revenues experienced by many Web sites” (pg. 486).
3. What types of industry or government regulations might be needed to control these
forms of advertising?
The FCC has been in debate with different active groups that pop up advertisements are illegal, but business’ like Gator.com feel that this is unfair because it stops their cash cow of fees from different advertising companies. I think there definitely needs to be regulation by the FCC because this is a problem that is irritating to the web surfers and what’s to say if it not stopped, these ad firms will continue to irritate all web surfers.
o In what ways does ad ware contribute to a more efficient marketplace? Does it increase consumer choice, speed product search, or increase the efficiency of matching buyers and sellers?
Topics Related to Marketing Techniques
Internet marketing, Advertising, Internet advertising, Web banner, Targeted advertising, Television advertisement, Pop-up ad, Online advertising, Criticism of advertising
Essays Related to Marketing Techniques
Business PlanBusiness Plan Business Plan: Progressive Consulting What follows is a complete business plan for a hypothetical company. Please copy or save to your disk and use as an example in developing your own business plan. If you would like to read a series of articles jump to Web Marketing . For additional business aids click on The Practical Tools of Consulting 1. 0 Executive Summary Progressive Consulting will be formed as a consulting company specializing in marketing of high technology products in i
Colgate PalmoliveColgate Palmolive With a continuous expansion in it\'s product line, Colgate-Palmolive is taking on the look of one of the most stable stocks on the exchange. Colgate has a wide variety of products sold around the globe including, Colgate Toothpastes, Speed Stick Deodorants, Ajax Surface Cleaner, and Hill\'s Science Diet foods for house pets. Colgate was founded in 1806 in New York City on Dutch Street by William Colgate as a starch, soap and candle business. Colgate produced soaps and perfumes
How Do Dixons and Tandy Add Value To The ProductsHow Do Dixons and Tandy Add Value To The Products They Sell? How do Dixons and Tandy add value to the products that they sell, and, in doing so, what benefits are passed on to the consumer? Do high street consumer electronics stores offer better value for money than their mail-order counterparts? The raw price figures show that, obviously, the high street stores cost more than the mail-order stores, but are the benefits that the high street stores bring worth the extra price? I took the prices o
Netscape Analysis ReportNetscape Analysis Report I. History Netscape Communications Corporation, originally named Mosaic Communications Corporation (MCOM) was founded in April 1994 by Jim Clark and Marc Andreessen. They released their first browser products free to Internet users in September 1994. Jim Clark is chairman of Netscape Communications Corporation. Before founding the company, Clark was the chairman of Silicon Graphics, a computer hardware manufacturer he founded in 1982. Marc Andreessen is vice president of
A Market EconomyA Market Economy A Market Economy is the most efficient way of organizing economic activities. Millions of suppliers (firm) and consumers (buyers) make the markets. The suppliers and consumers sell and purchase goods that satisfy the wants of consumers and suppliers. Suppliers and consumers make rational decisions, respond to incentives and make tradeoffs. Over all trade makes everyone better off. (Mankiw) If one firm does not meet the wants of the consumer then they will lose their place in the
Business PlanBusiness Plan Business Plan Business Plan: Progressive Consulting What follows is a complete business plan for a hypothetical company. Please copy or save to your disk and use as an example in developing your own business plan. If you would like to read a series of articles jump to Web Marketing . For additional business aids click on The Practical Tools of Consulting 1. 0 Executive Summary Progressive Consulting will be formed as a consulting company specializing in marketing of high technology
Business SampleBusiness Sample Introduction to the Sample Plan The following document is a sample of a finished business plan. In your final plan, you have the opportunity to elaborate on those ideas in your outline that you feel are most integral to your business. In composing your business plan, you can follow your outline as loosely or closely as you choose. For instance, in the sample plan, the Executive Summary, which is the last section of the Business Planning Wizard, is presented first in order to emph
Colgate PalmoliveColgate Palmolive Colgate Palmolive With a continuous expansion in it\'s product line, Colgate-Palmolive is taking on the look of one of the most stable stocks on the exchange. Colgate has a wide variety of products sold around the globe including, Colgate Toothpastes, Speed Stick Deodorants, Ajax Surface Cleaner, and Hill\'s Science Diet foods for house pets. Colgate was founded in 1806 in New York City on Dutch Street by William Colgate as a starch, soap and candle business. Colgate produced s
Company Insights on BPCompany Insights on BP On August 30, we all chose 5 stocks to evaluate before purchasing. At this time I chose BP AMOCO, Microsoft, Western Digital, Toys-R-Us, and Fortune Financial Incorporated. After a few weeks of tracking these stocks, I chose to keep BP AMOCO, Microsoft, and Western Digital, because the stocks were relatively stable and most of them were on the rise at this time. As you are aware, we were given $30,000.00 to invest in our three chosen stocks, which breaks down to $10,000.00
Direct marketingdirect marketing Mail Order has prospered for decades and it still continues to prosper even during the Internet revolution. You still receive sales letters in the mail. You still see ads through magazines you are reading. If you will open your eyes you will see that the Death of mail order has been greatly exaggerated. It is still alive and well on planet earth. Mail order has withstood the test of time. Although, everything isn\'t profitable to sell by mail. You will see many people online who
How do high street consumer electronics stores, suHow do high street consumer electronics stores, such as Dixon How do Dixons and Tandy add value to the products that they sell, and, in doing so, what benefits are passed on to the consumer? Do high street consumer electronics stores offer better value for money than their mail-order counterparts? The raw price figures show that, obviously, the high street stores cost more than the mail-order stores, but are the benefits that the high street stores bring worth the extra price? I took the prices
Kao CorporationKao Corporation Executive Summary In this project, I have chosen the Fast Moving Consumer Product industry as the topic of study. First of all we will take a brief look at how the industry started in the late 19th century as soap making companies and slowly evolving into some of the most successful multidomestic company of today. Following we will have insight on the industry’s prominent characteristics and highlight some of the major players. We will also get an idea of the attractiveness of th
Marketing NotesChapter 1 - Marketing In a ChangingMarketing NotesChapter 1 - Marketing In a Changing WorldWhat is marketing?- Creating customer value and stratification are at the very heart of modernmarketing thinking and practice.Market Defined- Markets always focus at satisfying customers needs- Marketing: A social and managerial process by which individuals and groupsobtain what they need and want through creating exchanging products and valuewith others.- Needs: States of felt deprivation- Wants: Are the form taken by human needs as they a
Netscape Analysis ReportNetscape Analysis Report Netscape Analysis Report Accounting 2 Honors I. History Netscape Communications Corporation, originally named Mosaic Communications Corporation (MCOM) was founded in April 1994 by Jim Clark and Marc Andreessen. They released their first browser products free to Internet users in September 1994. Jim Clark is chairman of Netscape Communications Corporation. Before founding the company, Clark was the chairman of Silicon Graphics, a computer hardware manufacturer he founded
Overview of ConcentricOverview of Concentric Principles of Budget and Finance Overview of Concentric Brief History Concentric Network Corporation is an Internet service provider that began in 1991 under the name of Engineered Video Concepts, Inc., changed their name to Concentric Research Corporation in 1992 and began network operations in 1994. In 1995, the company changed its name to Concentric Network Corporation and reincorporated in 1997. The company offered public stocks on August 1, 1997. Since that time they
Internet PC's: Next Wave or Nonsense?Internet PC\'s: Next Wave or Nonsense? Call them what you will: Internet appliances. Network terminals. The whole computer industry is abuzz over proposals for ultra low-cost devices that let you surf the net, shop, and bank from home. However many sceptics abound saying they are merely the most recent fad alternative to the traditional PC. I would agree, saying that where the cost ($300-800) and the ease of use may be appealing, the real-world applications limit these machines so-much that they
The InternetThe Internet The Internet has an enormous impact on the American Experience. First, It encourages the growth of businesses by providing new ways of advertising products to a large audience, and thus helps companies to publicize their products. Secondly, It allows more Americans to find out what goes on in other countries by learning about other cultures and by exchanging their opinions and ideas with other people worldwide. This may well promote a better global understanding. Finally, by allowin
IntranetsIntranets These days Intranets are becoming more and more popular throughout the business world and other types of organizations. Many companies and organizations are already making this change and many more are considering it. The advantages offered by Intranets when compared to other types of networks are many, at a reduced cost for the owner. Less maintenance, less programming and more flexibility on the network platform make this change interesting. Unlike other types of networks, Intranets
Computers: Nonverbal CommunicationsComputers: Nonverbal Communications CHAPTER 1: Rationale and Literature Review Magnafix says, Have you figured out the secret entrance to Kahn Draxen\'s castle? Newtrik sighs deeply. Newtrik says, I think so, but I haven\'t found the stone key yet! Magnafix grins mischievously. Magnafix gives a stone key to Newtrik. Newtrik smiles happily. Newtrik shakes hands with Magnafix. Newtrik says, Thanks! Magnafix grins broadly and says, No problem... Newtrik leaves west. Introduction Purpose The
Questions of Ethics In Computer Systems and TheirQuestions of Ethics In Computer Systems and Their Future 1) Identify and discuss security issues and considerations evident for Information Systems And computerization in the brokerage industry. ( Think about how the Internet has already influenced trading.) The technology is getting ahead of regulators claims David Weissman, director of money and technology at Forrester Research Inc., in Cambridge, Mass. If one is to believe the quote above it sounds very ominous for the regulators and the go
ALZHEIMER'S DISEASEALZHEIMER\'S DISEASE We are currently living in the age of technology. Our advancements in the past few decades overshadow everything learned in the last 2000 years. With the elimination of many diseases through effective cures and treatments, Canadians can expect to live a much longer life then that of their grandparents. In 1900 about 4% of the Canadian population was over the age of 65. In 1989 that figure tripled to 12% and the government expects that figure to rise to 23% by the year 2030 (
The Office of TomorrowThe Office of Tomorrow In an increasing number of companies, traditional office space is giving way to community areas and empty chairs as employees work from home, from their cars or from virtually anywhere. Advanced technologies and progressive HR strategies make these alternative offices possible. Imagine it\'s 2 o\'clock on a Wednesday afternoon. Inside the dining room of many nationwide offices, Joe Smith, manager of HR, is downing a sandwich and soda while wading through phone and E-mail m
Bandwith IssuesBandwith Issues xDSL, present and future. By IcePick [email protected] email me if you use this. 26-April-1998 Since the birth of the World Wide Web, bandwidth has been a concern. Computer users surfing the Web are always in need of more bandwidth. In an effort to attract more surfers, content providers are jazzing up their pages using more multimedia than ever. The new generation of multimedia-laced Web pages contain bigger pictures and have embedded sound files; all these items take more b
Biometricsbiometrics Biometrics uses personal characteristics to identify users. When it comes to security, mapping unique patterns and traits in fingerprints, irises or voices is considered light years ahead of forcing employees to memorize combinations of letters and numbers -- which are easily compromised and easily forgotten. The technology works by taking measurements -- whether it is the weight and length of bones in the hand or the pattern of blood vessels inside the eye or the pattern of fingerpri
Communication DevicesCommunication Devices Recently, while enjoying a sunny afternoon with some friends, a few baby boomers I know were relating some experiences that seem quite pertinent to the subject of how communication is or will change. Young Aaron, the son of a guest, was at a loss when told to call home. It seems our young guest had never had to use a rotary telephone. Confronted with this icon of past technology, Aaron went away with a new experience to relate. Another guest, upon hearing of Aaron\'s plight
EtradeEtrade E*trade is… Provider of online investing services. It has established a popular, branded destination Web site for self-directed investors. It offers automated order placement and execution, along with a suite of products that can be personalized. (Dow Jones Interactive) As of September 30, 1999, Etrade had 1,551,000 active brokerage accounts, up 185% for the year, with assets held in customer brokerage accounts in excess of $28.4 billion, up 154% from last year. We began offering online i
Data Mining In A Nut ShellData Mining In A Nut Shell In today’s business world, information about the customer is a necessity for a businesses trying to maximize its profits. A new, and important, tool in gaining this knowledge is Data Mining. Data Mining is a set of automated procedures used to find previously unknown patterns and relationships in data. These patterns and relationships, once extracted, can be used to make valid predictions about the behavior of the customer. Data Mining is generally used for four main t
INFORMATION SYSTEMS DEVELOPMENT PROCESSINFORMATION SYSTEMS DEVELOPMENT PROCESS Oliver Lines BABS 2 – Option Managing Information Systems In Organisations RECENT ADVANCES IN SYSTEMS DEVELOPMENT WILL RADICALLY CHANGE THE INFORMATION SYSTEMS DEVELOPMENT PROCESS INTRODUCTION In recent years, there has been an abundance of new technologies in the information systems field. These new technologies have altered the very development process itself. Information systems have gone from being a series of one level databases to three dimensional r
Info Resource MGMTInfo Resource MGMT 1) A system is a combination of technologies, people, processes and organizational mechanisms. An example of a system is the production of a car. The system would combine the technologies used to create the machines that put the car together, with the people that run the machines, the assembly line process for building the car, and the salesman that sells the car, which creates the original mechanism for the cars to be built. 2) Hierarchies require a vertical chain of command
The InternetThe Internet The Internet: its effects and its future written by Eva Kotsi Internet, its effects in our lives and the future of the Internet: The Internet is, quite literally, a network of networks. It is comprised of ten thousands of interconnected networks spanning the globe. The computers that form the Internet range from huge mainframes in research establishments to modest PCs in people\'s homes and offices. Despite the recent hype, the Internet is not a new phenomenon. Its roots lie in a co
The internetThe internet The Internet: its effects and its future Essay written by Eva Kotsi Internet, its effects in our lives and the future of the Internet: The Internet is, quite literally, a network of networks. It is comprised of ten thousands of interconnected networks spanning the globe. The computers that form the Internet range from huge mainframes in research establishments to modest PCs in people\'s homes and offices. Despite the recent hype, the Internet is not a new phenomenon. Its roots lie i
Internet PrivacyInternet Privacy Internet Privacy: Is the Internet as safe as everyone says? As every generation comes they bring with them a new invention from cars to television to the telephone the basic existence of man, in my eyes, is to advance both technologically, thus making life better for us all and also scientifically. Man wants to know all we want to be able to answer all the questions out there as every day goes by we get closer and closer to answering some of our questions. Everyday new cures for
MultimediaMultimedia Multimedia, or mixed-media, systems offer presentations that integrate effects existing in a variety of formats, including text, graphics, animation, audio, and video. Such presentations first became commercially available in very primitive form in the early 1980s, as a result of advances that have been made in digital compression technology-- particularly the difficult area of image compression. Multimedia online services are obtainable through telephone/computer or television links,
Technology And Your Right To PrivacyTechnology And Your Right To Privacy Technology and the invasion of privacy and its effects onthe criminal justice system over the last 100 years Will searching the internet for more than 5 hours on this topic I found a quote that is very appropriate it says; Subtler and more far-reaching means of invading privacy have become available to the government. Discovery and invention have made it possible for the government, by means far more effective than stretching upon the rack, to obtain disclosu
The Advancement of ComputersThe Advancement of Computers Computers are one of the most important inventions ever. If computers had not been invented, technology would not be developed to its current state. Since the computers invention, society has changed drastically. Computer technology is so helpful, that it is even used to create newer, better computer equipment. Almost everything today is linked in some way, to computers. Before computers were invented, very little was known about outer space. With the technology we h
Buddhism's Four Noble TruthsBuddhism\'s Four Noble Truths Sarfo K. Mensah Jr. Buddhism Paper 3/22/00 Siddharta Gautama was twenty-nine years of age when he abandoned his family to search for a means to bring to an end his and other’s suffering. He studied meditation with many teachers. At the age of thirty-five, Siddharta Gautama sat down under the shade of a fig or bo tree to meditate; he determined to meditate until he received enlightenment. After seven weeks he received the Great Enlightenment: the Four Noble Truths an
Y2K BugY2K Bug Y2K – The Big Issue Abstract and Executive Overview What is the Y2K issue? This paper will describe the problems associated with Y2K and how Industry, Government, and Small Businesses are handling the problem. The first chapter introduces the Y2K issues. Chapter 2 will define how this affects the different businesses and Government agencies. Chapter 3 will develop an overall plan on how to attack the problem and recommendations. The majority of this paper will develop a plan on how each
Legalization of MarijuanaLegalization of Marijuana One debate that keeps coming up time and again is the topic of the legalization of marijuana. Marijuana is the most widely used illegal drug. Nearly one in three teenagers have at least tried marijuana by the time they graduate high school. It is also gets the most publicity for its legalization. Over thirty pro-legalization organizations have been displayed on the Internet alone. The legalization of marijuana , although popular by today\'s drug culture, would be a very
Nike CampaignNike Campaign nike campaign When I learned that I had to write this research paper, instead of procrastinating, I convinced myself to JUST DO IT. This phrase also happens to be one of the signature phrases of the leading athletic apparel company, Nike. The JUST DO IT campaign has been very successful for Nike, but it is not he sole reason for their success. Nike’s campaign has definitely persuaded me to go out and buy a few Nike products. So what exactly does Nike’s persuasive campaign consist o
The SimpsonsThe Simpsons simpsons The American animation The Simpsons is now in its 10th season as a show in its own right. It was created by Matt Groening as shorts for the Tracy Ullman Show and was bought by the Fox Network, which began screening it as half-hour shows in 1989. Initially its success was restricted to the 9-16 year old age group, and for animation there is nothing remarkable about this. Its success grew quickly and it is now popular in many countries with many different audiences. In the 19
Web AdvertisingWeb Advertising web advertising web advertising Web Advertising Web advertising, not to mention the Internet itself, finds itself in a stage of relative infancy and therefore provides marketers with novel challenges and situations which need to be dealt with caution . The realm of Web advertising is unchartered terri tory! In terms of South Africa, the country finds itsef somewhat behind technologically. However, this may not prove to be a disadvantage as the uncertain nature of Web advertising
Computer Crime In The 1990'sComputer Crime In The 1990\'s We\'re being ushered into the digital frontier. It\'s a cyberland with incredible promise and untold dangers. Are we prepared ? It\'s a battle between modern day computer cops and digital hackers. Essentially just think what is controlled by computer systems, virtually everything. By programming a telephone voice mail to repeat the word yes over and over again a hacker has beaten the system. The hacker of the 1990\'s is increasingly becoming more organized very clea
Management and The Body ShopManagement and The Body Shop In this paper I will be taking a look at basic management functions. The approaches, and the synthesis of two views of management. I will attempt to take an overview of culture and its effect on a company. In today\'s changing global environments many companies have joined the open trade policies, and existing foreign opportunities available to growing companies with positive views and socially responsible attitudes. It all sounds like a lot to cover in a short essay
Japanese: The Law of Inverse ReturnsJapanese: The Law of Inverse Returns Scott Barlow December 6, 1996 Shoji Azuma Japan 355 - 1 The law of inverse returns states that the better the foreign learner\'s Japanese is, the worse the reaction of the Japanese native population will be to the learner\'s use of Japanese. In this paper, I argue that the better the learner\'s Japanese is, the better the treatment to the learner of Japanese from native Japanese. I will argue this point by making three statements and then provide opinions and
AustraliaAustralia Executive Summary There are many components to a successful organization, among them is a steady flow of innovative products that are consistently produced to high standards, available to customers when and where they are needed, and backed with diligent service and support. We will demonstrate the viability of capturing a significant market share of sunscreen products Down Under. We will inform you of our unique market entrance plans, our unique product and its marketable attributes.
Computers And MarketingComputers And MarketingMarketing is the process by which goods are sold and purchased. The aim of marketing is to acquire, retain, and satisfy customers. Modern marketing has evolved into a complex and diverse field. This field includes a wide variety of special functions such as advertising, mail-order business, public relations, retailing and merchandising, sales, market research, and pricing of goods. Businesses, and particularly the marketing aspect of businesses, rely a great deal on the u
Law of Inverse ReturnsLaw of Inverse Returns The Law of Inverse Returns Scott Barlow December 6, 1996 Shoji Azuma Japan 355 - 1 The law of inverse returns states that the better the foreign learner\'s Japanese is, the worse the reaction of the Japanese native population will be to the learner\'s use of Japanese. In this paper, I argue that the better the learner\'s Japanese is, the better the treatment to the learner of Japanese from native Japanese. I will argue this point by making three statements and then provide
OceaniaOceania Executive Summary There are many components to a successful organization, among them is a steady flow of innovative products that are consistently produced to high standards, available to customers when and where they are needed, and backed with diligent service and support. We will demonstrate the viability of capturing a significant market share of sunscreen products Down Under. We will inform you of our unique market entrance plans, our unique product and its marketable attributes. We
Murray Davis' Smut, Erotic Reality/Obscene IdeologMurray Davis\' Smut, Erotic Reality/Obscene Ideology In the book Smut, Erotic Reality/ Obscene Ideology , by Murray Davis (1983), the author expresses the idea that the best source for studying human sexuality objectively is soft core, rather than “hard core” pornography. (Davis p. xix). The purpose of this paper is to critique Davis\'s claim and to study what understanding of human sexuality someone might have if they used some other resource that is available today, in this case the Internet
The Use Of Propaganda In The Nazi RegimeThe Use Of Propaganda In The Nazi Regime When one thinks of the term propaganda , what comes to mind? Would it bring a positive response? Would it bring a negative response? When one thinks of propaganda in association with the Holocaust, what comes to mind? A positive response or a negative response? Most likely a negative response. Why is propaganda any different from what any political party or regime does, namely to disseminate its views? Is propaganda simply the name we give to views which