Intercultural communication and cross-cultural management


When talking about “Intercultural communication and cross-cultural management”, we more or less have to accept that culture does exist, at least as an abstract concept or as an abstract "unit”. As a unit one can analyze and try to understand a culture, which may have vague or undefined borderlines separating one culture from another. These borderlines – which might move from time to time and from situation to situation - can, however, be crossed for various reasons, such as in connection with all kinds of intercultural co-operation, international tourism, cross-cultural management, etc. And intercultural communication, of course, is important in all of these situations.


One of the basic statements for this paper, therefore, is as follows: It is meaningful - from an abstract as well as from an empirical point of view - to consider "culture" as a continuously changing unit, the contents of which can be analyzed and compared with the contents of other cultures.


My understanding of culture will be covered by the following definition:


Culture is the philosophy of life, the values, norms and rules, and actual behavior - as well as the material and immaterial products from these – which are taken over by man from the past generations, and which man wants to bring forward to the next generation - eventually in a different form – and which in one way or another separate individuals belonging to the culture from individuals belonging to other cultures


As time goes on, people begin to fine other “resource” beyond their home country. Join in international company and work in host country, as their inner philosophy of their life exist, they can’t avoid culture shock, other people use their own way to thinking to acting, different way of conduct business, value and norms est. both of these will crash both of people involved in this condition will reduce efficient or ability of them and process of doing things.


From article of attention!! Working in Swiss and differences between Germans and Americans we see these countries have different measurements of doing things-their uncertainty avoid, low or high power distance, individualism & collectivism both of these will effect through whole management process and base on manager’s capability of culture awareness and subordinates’ different culture awareness.


With fast changing of this world company need high quality workers some of them may come from different culture, so intercultural management appears. In order to let them work efficiently supervisor should improve their knowledge of different culture or company fail in competition. As individual work in different culture environment who should also know different culture exist in different country and different type of people, know it and adopt differences between their home countries as soon as possible. We can get final success only if we do in this way follow the rule of this game!!