How social, cultural and historical events effect adverts
In this essay I am going to show how social, cultural and historical events can effect adverts on TV. Lots of factors effect adverts such as the economy, teenage culture and oil shortages. All these things caused adverts to evolve over the years to what they are today.

Background of adverts

The first adverts on TV appeared in 1955 when the first commercial network - ITV was launched. In 1955 televisions were still a novelty as there was not much money around and rationing was still in force so only the middle classes could afford them. In this time life was more gentile and the adverts followed this, all the advert personalities were well-spoken middle class people who set an example. This is reflected in the first advert which was for Persil - it was aimed at middle class women as they could afford televisions and played on the mothers instinct to do the best for her children. Then in the middle 50\'s a company called radio rentals started renting out televisions so more and more people could afford them.


In the 1950\'s commercials were very different than they are today - they were short and repetitive and very innocent not like today\'s. They relied heavily on Jingles as they stuck in people\'s minds and reminded them of the product while they were shopping. There importance is shown in this quote:

\'Jingles, jingles, jingles - part of the culture of the 1950\'s\' - Dr Newson, Child research unit Nottingham University.

Children quickly picked up on these Jingles so much so that they began to replace nursery rhymes as entertainment for the children.

The innocence of the day is shown in adverts where puppets were used in any scenes that used hugging or kissing because adults doing it was considered too obscene for television.

All the children were properly dressed so that they all looked like mini adults and this reflects the culture of the time where all children were perfect, and men went out to work while the women stayed at home cooking and cleaning.

The use of children to sell to the mother

In the 1950\'s it was still legal for adverts to tell mothers that unless they bought a certain product then they were bad mothers.

In this time there was no central heating and illness was more common and the advertisers picked up this.

The adverts sold health to the mothers by claiming things that weren\'t true but sounded good such as the Bovril adverts.

This increased when the Flu eperdemic broke out and adverts such as lucozade and Vic vapour rub played on the mothers fears, and they bought the products so people didn\'t think they were bad parents.

Children were also very useful because they could repeat things by asking questions and this allowed advertisers to hammer there points into mothers many times. If the information was just repeated it would be annoying and obvious but children asking questions is natural and innocent, and so was very effective.

Also because of the innocence of the age a lot of adverts were allowed on TV that wouldn\'t be now. A cereal advert promised to give away a penknife in every box, which would be considered atrocious now. Also there was a blow up Noddy given away with the slogan \'Ring my bell\'. Today Noddy is considered a gay icon and was banned for a time and a blow up version with that slogan would have made it much worse.


In the 1960\'s pocket money started to take because the economy was stabilising of so children had there own money to spend. Advertisers soon picked up on this with adverts aimed specifically at children. Walls ice cream split children into three discrete groups - Adventurers, Hungry horreses and Little madams and produced an advert for each. The adventurers ice creams were shaped like rockets and things and the adverts involved adventure. Hungry horreses wanted as much ice cream they could get with their money so the adverts showed large ice creams. Little madams wanted to be awkward and the adverts displayed this with the child getting what they wanted at the end.

In the 1960\'s legislation was passed which meant that advertisers could not tell mothers to buy things