"Clay Beats Liston: February 25, 1964"


From the accounts of various Kentucky newspapers, I was able to learn a few
facts about Cassius Clay, later known as Muhammad Ali, as well as the attitudes
of his fellow Kentuckians. The first thing I noticed in all the newspapers that
I viewed was that almost all the articles written about the fight were written
by writers from either the Associated Press (AP) or United Press International
(UPI). This displayed three things about the Kentucky press, first the belief
that Clay\'s fight was not important enough to cover themselves, secondly that
the newspapers probably did not make enough money to send their own reporters
down to Miami Beach, and finally the localization of the newspapers\' audiences.
Another aspect of the fight is the effect it had on Kentucky society, especially
the sports scene.

I primarily noticed that almost all the papers used reports from the
Associated Press and the United Press International, even the (Louisville)
Courier-Journal, one of Clay\'s hometown newspapers, used reports from the
Associated Press. The only articles that were not written by a member of the
Associated Press were the very rare editorials written about the fight. The use
of reports from the AP and the UPI shows that most newspapers did not think the
fight was very newsworthy. Only one newspaper published an article that was not
written by a member of the Associated Press or the United Press International,
however that one article was an editorial about Cassius Clay\'s new found wealth
and not the actual fight. The lack of coverage also proves that even though
blacks were supposed to be equal to whites, that in reality achievements by
blacks and whites were treated differently. None of the newspapers that I read
displayed a large picture or headline proclaiming that Cassius Clay was the new
heavyweight champion of the world. Most newspapers had an average sized
headline stating that Clay was the new champion, but none had an article about
him on the front page. This further illustrates that achievements by blacks
were believed to be less important than the achievements of whites. I saw
almost the same amount of articles on high school basketball, as I did on the
fight. Although I am not surprised by the fact that high school basketball
received almost a page of coverage, I am alarmed by the fact that this one page
of coverage on basketball was the same amount of coverage for the boxing match.

The stories by Associated Press and United Press International illustrate
two more facts about Kentucky during the 1960\'s, primarily that most of
Kentucky\'s newspapers were too poor to send their own reporters to Miami Beach,
and furthermore that the audience was very localized to events either in their
own city or the state of Kentucky. Although I am not surprised that newspapers
such as the Paducah Sun-Democrat or Bowling Green\'s Park City Daily News did not
send reporters to Miami, I was surprised that newspapers like Louisville\'s
Courier-Journal and the Lexington Herald, which have a much larger circulation,
did not send even one reporter from their staff to cover the fight. The absence
of reporters from the (Louisville) Courier-Journal and the Lexington Herald
proves that even the newspapers from the major cities in Kentucky had a very
localized audience. The localization of news often prevented readers from
learning about the world that surrounds them, especially from affairs of other
towns. For example, if the Lexington Herald only wrote reports about the events
effecting the city and a few major events that would effect the entire state, it
would be possible that something occurred in Paducah that might not be reported
in Lexington for several days, even months. The localization in rural areas
such as Paducah and Bowling Green is not surprising, but when urban places like
Louisville and Lexington localize their news many important events in other
areas of the state could not be reported for an extended period of time.

The most important effect of Cassius Clay defeating Sonny Liston is the
placement of Kentucky, and specifically Louisville on the map of boxing. For
many years there were numerous boxing gyms in and around Louisville that
produced great amateur fighters. Unfortunately, they were ignored by the
national media until Cassius Clay, who was a product of such gyms, defeated
Sonny Liston for the heavyweight championship. When Clay won the gold medal in
the 178-pounds division in the 1960 Rome Olympics Louisville\'s gyms gained some
recognition for producing Clay, however they were not fully recognized until
1964 when Clay beat Liston. Clay\'s victory