Business at Work: Safeway

Content page

Safeway according to its ownership 2

The objectives and aims of Safeway 3

Functional areas that exist in Safeway 5

The management and culture of Safeway 6

The use if Information Communication 8

Technology (ICT) in Safeway

The production process of Safeway 10

Safeway according to its ownership
Safeway is a Public Limited Company (plc), a limited company is an organisation whose shares have

Been offered for sale in the Stock Exchange to the general pubic. They are among the largest businesses in the UK.

There are over 480 Safeway stores and they cover the UK from Lerwick in the far Northern Isles to Jersey and from the west of Northern Ireland to Lowestoft in East Anglia. This widest possible spread of stores is unmatched by any other of the major UK food retailers. Half of Safeways sales come from their 183 superstores (stores of more than 25k sq.ft. sales area). The average size of a Safeway superstores is around 31k sq.ft. Of sales area, and typically one would employ around 250 staff and sell a range of up to 22,000 products.

Safeway is company an owned by shareholders. They will provide capital in a way that the company is controlled by the board of directors who are normally shareholders and who are elected in the annual general meeting of the company. In Safeway the shareholders are not involved in the day-to-day running of the business and so there will be separation of ownership and control.

The benefits of a Public Limited Company are as follows:

Huge amounts of money can be raised from the shares of the pubic

Production costs may be lower as firms may be gain economies of scale

Because of their size, PLCs can often dominate the market

It becomes easier to raise finance as financial institutions are more willing to lead PLCs

As well as the advantages there are disadvantages which are:

The setting up costs can be very expensive

Since anyone can buy their shares, it is possible for an outside interest to take control of the company

All of the companys accounts can be inspected by the members of the public. Competitors may be able to use some of the information to their advantage

Because of their size they are not able to deal with their customers at a personal level.

The objectives and aims of Safeway
All business have objectives, these are goals of the business or what the business wants to achieve.

It is very important that all companies have well defined objectives. These will help the business. These will help the business to be clear about what it wants to achieve. The performance of a business could be assessed by how effectively it achieves it objectives.

At Safeway, they intend to ensure that they consistently provide excellent value, stock the freshest food, provide customer with the best customer care and have the best availability in terms of range and products. After all, their aim is to create the best retail shopping experience for you.

At Safeway they have a passion for their products and the way they merchandise them. Their aim is to be the best at fresh offering outstanding fresh foods of consistently high quality, sold in a stimulating and different way. They also aim to be best at availability, so customers can always find the products they want on their shelves.

Safeway is one of the leading grocery retailers in the UK, with annual sales of around 9 billion, 90,000 employees and nearly 480 stores nationwide. Our stores attract around 8 million shoppers every week. The business achieved steady growth until 1986 when it ranked as the 6th largest UK food retailer

Safeway has been doing very well in order for it meet its objectives, over a million extra customers are now shopping at Safeway compared with last year. This success reflects the radical changes Safeway have made in the way they do business. their strategy is based on four key objectives:

Focus on product and price - Safeway will be recognised for offering great value and above all, great offers. Their highly successful deep-cut deals programme communicates great value direct to their customers. Stores leaflet over 9 million homes with around 50 and 60 local deals