Executive Summary

There are many components to a successful organization, among them is a steady
flow of innovative products that are consistently produced to high standards,
available to customers when and where they are needed, and backed with diligent
service and support. We will demonstrate the viability of capturing a
significant market share of sunscreen products Down Under. We will inform you
of our unique market entrance plans, our unique product and its marketable
attributes. We will layout our target markets and their demographic information,
and we will conclude with the profitability remarks necessary to gain your
confidence and investment.

Sun Cosmetics, Inc., the parent company, was founded in 1955 and has been a
publicly held company since 1973. It was incorporated in the State of
Massachusetts. Any U.S. legal conflicts fall under the jurisdiction of the
Massachusetts state court system. It\'s annual North American sales of sunscreen
products are in excess of $20 billion. Sun Cosmetics created Oceana\'s
development team for the express purpose of penetrating Australia\'s regional
markets. Its members were selected based on their cultural appreciation and
adaptability, their research expertise, and their discerning abilities with both
primary and secondary data.

Cheri Brown, Vice President of International Operations
Robert Roy, Director of International Sales & Marketing
Helen Quinn, Director of Cultural Adaptation
Becky Barth, Director of Research & Development

Sun Cosmetics, Inc. will send two expatriate executives to F.H. Faulding &
Company Limited to work in commensurate positions and pay grades. The training
and marketing guidance is invaluable from both perspectives.

Product introduction and formulation

Due to the high incident of skin cancer Down Under, primarily originating in
young children, we have developed an additive that enables parents and children
to see that this sunscreen has in fact been applied to all areas of exposed skin.
This additive is a coloring agent that fades approximately three minutes after
application. Taking advantage of the Sydney 2000 Olympic Summer Games approach,
we have incorporated the additive with an olympic theme: Oceana
Gold, Silver & Bronze. The coloring agents will actually be gold,
silver or bronze according to the label of the particular sunscreen purchased.
In addition to these choices, each color would be available in several degrees
of sun protection factor (SPF): SPF4, SPF8, SPF15 & SPF30 (SPF4 being the least
and SPF30 being almost total sunblock). Oceana is a non-greasy water resistant
sunscreen with aloe vera gel, vitamin E and is paba free.

Incidence of skin cancer

The high incidence of skin cancer in Australia is the reason for our choice of
this product. Skin cancer has been on the rise due to environmental issues
caused by humankind. Australia is known for its sunshine and carefree good life
attitude; but Australians are facing a severe problem with exposure to the sun.
Australia is the perfect market for sunscreen because two out of every three
Australians will develop skin cancer at some point in their life. One half of
Australians under the age of fourteen already have some damage to their skin.
Australians have the highest rate of skin cancer in the world, with are
approximately 140 thousand new cases per year. See Appendix A for additional

Cultural aspects surrounding market entrance to the Oceanic region


The seven states of the Australian country/continent are very similar to those
of the United States. That is to say, all of these states are English speaking,
with a high literacy rate, a well-developed infrastructure, a significant volume
of tourism and laws that promote interstate commerce. These elements are what
make this market an easy entrance for our product.


This territory is part of the French Polynesian Overseas territory. This
territory falls under the French Republic guidelines of government. Some
aspects of this territory have autonomy. Tahiti\'s principle trade imports come
from Australia, France, Germany, Japan and New Zealand. They export mainly to
France, New Caledonia and (limited) United States. The facts that Tahiti is
known for tourism and has principle importing and exporting, make this market
accessible for our product. It\'s location geographically, climate and
infrastructure, make for easy distribution and market entry. Its principle
language is French, but with a cultural adaptation to English products, we may
utilize standardized production.

New Caledonia

This territory is also part of the French Overseas Territory, which means that
it also falls under the French rule of government court and political systems.
This territory is in the European Parliament. It\'s primary imports come from
Australia, France, Germany, Japan and the United States. Its exports are mainly
to France, Germany, Japan and the United States. The same basic infrastructure,
climate and tourism as Tahiti makes this market accessible and allows for
standardized product