Analysis of Two Different Articles


Analysis of two different things ..

In order for advertisements to succesfully portray a product, they must be
directed to the appropriate intended audience. Magazines, in general, are usually
geared towards a specific audience with distinct interests. Therefore, the \'ads\' need
to be carefully designed to attract the attentions of the magazine reader. This very
concept is well displayed in the two selected, yet very different, magazine ads from
the software magnate Microsoft Corporation.
The first ad is taken from Computer Games Strategy Plus - a gaming
magazine, as one might infer from the title. The product \'Monster Truck Madness\'
is a computer video game designed, quite obviously, for entertainment purposes.
The second ad is from PC World, which is of a much more technical nature than its
previous counterpart. The product in this ad is \'Microsoft Project for Windows 95\',
a software used for businesses and project development teams.
The \'Monster Truck Madness\' ad encaptivates the casual browser with its bright
yellow background with a large purple type set across the top of the page
accompanied by the words: \'Size Matters". This leads the reader to ponder the
meaning of this rather unusual phrase and to further read the smaller print. Here,
the reader encounters an irregular font of different sizes to accentuate certain words.
While this may be annoying to many, its overall purpose is to create a lively playful
environment through the usage of fonts. This, of course, is an attempt to appeal to a
younger gaming audience. On the other hand, the \'Microsoft Project\' ad does not
envoke any visual desire read further into the text. The sections are divided into fine
print paragraphs with a slightly larger heading above. Everything is set plainly and
unassumingly. This can be justified to mirror an American professional\'s lifestyle:
simple, neat, and organized.
The first four lines in the \'Monster Truck\' ad: "bigger tires, bigger competition,
bigger thrills, bigger mud-splitting" uses repetition to accentuate the fact that this
game is bigger and better than all the other racing car games. Microsoft then
introduces the product in a rather blunt manner but just stating the title of the game.
The reader is then asked to "strap yourself into a 1,500 horsepower tower of
American pig iron, punch it when the light turns green, and you\'re in for the biggest
race of your life." Having read this far, the reader should be overwhelmed by the
forceful way the ad delivers its message. From this, one can derive the intent to
parallel the \'brute force and run over everything attitude\' that only a monster truck
can possess, in the text.
The \'Project\' ad explains very straight-forwardly what the software is capable
of doing for the readers and their businesses. What this lacks in excitement is made
up for through a very complete description of the product. This is appropriate for
the intended audience: no-nonsense, no-hassle businessmen. Strangely enough, the
\'Monster Truck\' ad, in sharp contrast, discusses absolutely nothing about the actual
game itself. Instead it elaborates on other parts of the ad more important to
persuading the intended group of people.
The pictures and images are, of course, \'everything\' to an advertisement. They
retrieve preconceptions from each individual without using words at all.
Consequently, these pictures must express a meaning related to its intended purpose
- in this case, to sell the product. In the \'Monster Truck\' ad, the first image the
reader should notice is the massive blue and yellow monster truck. Certainly
because it is the largest picture, but also because it is seemingly \'standing\' on its
back tires. My first impression of this picture was one of pure awe. I imagine
hearing the powerful revving of the engine and the massive tires rumbling through
the grass. However, if the reader has no preconception of what a monster truck is or
how large it is, this picture may be nothing more impressive than a Micro Machine.
Nextly, two additional pictures are taken from the computer game itself. Both, in an
attempt to impress the viewer, are taken at an inspiring frame deserving of a
highlight reel. The viewer can see the rich color and high resolution details of each
individual screenshot. The purple monster truck in mid-air flying off a