This essay A Consumers Buyer Behaviour Is Influenced By Four has a total of 781 words and 5 pages.
A Consumers Buyer Behaviour Is Influenced By Four Major Factors; Cultural, Social, Personal, And Psychological
A consumers buyer behaviour is influenced by four major factors; cultural, social, personal, and psychological
factors. These factors cause consumers to develop product and brand preferences. Although many of these
factors cannot be directly controlled by marketers, understanding of their impact is essential as marketing mix
strategies can be developed to appeal to the preferences of the target market.
When purchasing any product, a consumer goes through a decision process. This process consists of up to five stages; problem recognition, information search, evaluation of alternatives, purchase decision and post purchase behavior. The length of this decision process will vary, ranging from a shorter routine response behavior, to limited problem solving and a more comprehensive extensive problem solving. A consumer may not act in isolation in the purchase, but rather may be influenced by any of several people in various roles. The number of people involved in the buying decision increases with the level of involvement and complexity of the buying decision behavior.
Consumers buyer behaviour and the resulting purchase decision is strongly influenced by cultural, social, personal
and psychological characteristics. An understanding of the influence of these factors is essential for marketers in
order to develop suitable marketing mixes to appeal to the target customer.
CULTURAL factors include a consumers culture, subculture and social class. These factors are often inherent in our
values and decision processes.
SOCIAL factors include groups (reference groups, aspirational groups and member groups), family, roles and
status. This explains the outside influences of others on our purchase decisions either directly or indirectly.
PERSONAL factors include such variables as age and lifecycle stage, occupation, economic circumstances, lifestyle
(activities, interests, opinions and demographics), personality and self concept. These may explain why our
preferences often change as our \'situation\' changes.
PSCHOLOGICAL factors affecting our purchase decision include motivation (Maslow\'s hierarchy of needs),
perception, learning, beliefs and attitudes.
Other people often influence a consumers purchase decision. The marketer needs to know which people are
involved in the buying decision and what role each person plays, so that marketing strategies can also be aimed at
these people. (Kotler et al, 1994).
initiator - the person who first suggests or thinks of the idea of buying a particular product or service.
influencer - a person whose views or advice caries some weight in making the final buying decision.
Decider - the person who ultimately makes a buying decision or any part of it.
Buyer - the person who makes the actual purchase.
User - the person who consumes the product or service.
Types of Buying Decisions
Consumer decision making varies with the level of involvement in the purchase decision. Routine response behavior occurs when buyers purchase low cost, frequently purchase items with which they are familiar. Limited problem solving occurs when buyers are confronted with an unfamiliar brand in a familiar product category. Extensive problem solving occurs when buyers purchase more expensive, less frequently purchased products in an unfamiliar product category.
The Consumer Expenditure Survey collects information from the Nation\'s households and families on their buying habits (expenditures), income, and characteristics. The strength of the survey is that it allows data users to relate the expenditures and income of consumers to the characteristics of those consumers. The survey consists of two components, a quarterly Interview Survey and a weekly Diary Survey, each with its own questionnaire and sample.
Data from the Consumer Expenditure Survey are used in a number of different ways by a variety of users. Market researchers find the data useful in analyzing the demand for groups of goods and services. The data allow them to track spending trends of different types of consumer. Government and private agencies use the data to study the welfare of particular segments of the population, such as of consumer units with a reference person age 65 and over or under age 25, or for low-income consumer units. Economic policymakers use the data to study the impact of policy changes in the welfare of different socioeconomic groups. Researchers use the data in a variety of studies, including those that focus on the spending behavior of different family types, trends in expenditures on various expenditure components including new types of goods and services, gift-giving behavior, consumption studies, and historical spending
Topics Related to A Consumers Buyer Behaviour Is Influenced By Four
Essays Related to A Consumers Buyer Behaviour Is Influenced By Four
Theory of Varied Consumer Choice Behaviour and It'Theory of Varied Consumer Choice Behaviour and It\'s Implicati INTRODUCTION For decades, scholars and practitioners have been frustrated by the very limited capacity of either psychological or marketing models to predict individual choices on particular occasions. This paper discusses a theory which explains the degree to which the extant models omit important influences that produce varied individual choice behaviour. The focus of this paper is on the sequences of product purchases. Discretiona
Kao CorporationKao Corporation Executive Summary In this project, I have chosen the Fast Moving Consumer Product industry as the topic of study. First of all we will take a brief look at how the industry started in the late 19th century as soap making companies and slowly evolving into some of the most successful multidomestic company of today. Following we will have insight on the industry’s prominent characteristics and highlight some of the major players. We will also get an idea of the attractiveness of th
Marketing NotesChapter 1 - Marketing In a ChangingMarketing NotesChapter 1 - Marketing In a Changing WorldWhat is marketing?- Creating customer value and stratification are at the very heart of modernmarketing thinking and practice.Market Defined- Markets always focus at satisfying customers needs- Marketing: A social and managerial process by which individuals and groupsobtain what they need and want through creating exchanging products and valuewith others.- Needs: States of felt deprivation- Wants: Are the form taken by human needs as they a
Sony Corporation Executive SummarySony Corporation Executive Summary Sony\'s current financial difficulties are tied into its corporate culture which were stated over 30 years ago. With such a large multinational corporation, greater planning and more use of strategies should be pursued. Sony could start with the implementation of a new mission statement, with profit and benefits of the company tied more closely to everyday operations. Internally, the four forces, the management, the designers, the production and the marketing s
IntroductionTQM Introduction The purpose of this report is to critically analyse, evaluate and discuss related management issues conducive to the development of a total quality management environment within an organisation. This shall be done by critically analysing the case study of Agrotran Ltd. This report will discuss the role and application of quality management systems in organisations, debate and recommend a suitable way forward for Agrotran Ltd. The issues concerning Agrotran Ltd Agrotran is a smal
Why Is Managerial Accounting Important To An MBA GWhy Is Managerial Accounting Important To An MBA Graduate An MBA Graduate Defined An MBA is a degree awarded to individuals who complete required coursework in the field of Management Science. The MBA title stands for Master of Business Administration and implies that the person holding the degree is qualified to hold a position in senior management within a firm. An MBA manager is similar to the captain of a ship. He is responsible for making decisions and plans about the firm and for controlli
What Are The Main Strengths and Weaknesses of TheWhat Are The Main Strengths and Weaknesses of The Rational Choice Approach To Religions Behavior? One of the pioneers of the rational choice theory has been Gary Becker. He states that this approach can be applied to all human behaviour, including religion. This approach has three assumptions. It assumes that people engage in maximising behaviour. When applying this approach to religion we are not concerned with money. We are concerned with the maximisation of personal benefits. When we make a d
Technology And Your Right To PrivacyTechnology And Your Right To Privacy Technology and the invasion of privacy and its effects onthe criminal justice system over the last 100 years Will searching the internet for more than 5 hours on this topic I found a quote that is very appropriate it says; Subtler and more far-reaching means of invading privacy have become available to the government. Discovery and invention have made it possible for the government, by means far more effective than stretching upon the rack, to obtain disclosu
A Consumers Buyer Behaviour Is Influenced By FourA Consumers Buyer Behaviour Is Influenced By Four Major Factors; Cultural, Social, Personal, And Psychological A consumers buyer behaviour is influenced by four major factors; cultural, social, personal, and psychological factors. These factors cause consumers to develop product and brand preferences. Although many of these factors cannot be directly controlled by marketers, understanding of their impact is essential as marketing mix strategies can be developed to appeal to the preferences of th
Web AdvertisingWeb Advertising web advertising web advertising Web Advertising Web advertising, not to mention the Internet itself, finds itself in a stage of relative infancy and therefore provides marketers with novel challenges and situations which need to be dealt with caution . The realm of Web advertising is unchartered terri tory! In terms of South Africa, the country finds itsef somewhat behind technologically. However, this may not prove to be a disadvantage as the uncertain nature of Web advertising
Theory Of Varied Consume Choice Behavior and Its ITheory Of Varied Consume Choice Behavior and Its Importance For decades, scholars and practitioners have been frustrated by the very limited capacity of either psychological or marketing models to predict individual choices on particular occasions. This paper discusses a theory which explains the degree to which the extant models omit important influences that produce varied individual choice behaviour. The focus of this paper is on the sequences of product purchases. Discretionary actions and a
Emma and CluelessEmma and Clueless In comparing the two texts you have become aware of how the contexts of the texts have chaped their form and meaning, OR, more interestingly, is a comparison of the values associated with each text. To what extent has this point of view been your experience? The process of transformation re-expresses a story told for one audience\'s time and context, using methods appropriate to another time and context. Thus in the transformation of Jane Austen\'s classic novel of manners Emma
Competitive Advantage in Tourism and Hospitality OCompetitive Advantage in Tourism and Hospitality Organizations Introduction Hospitality and tourism are closely related fields. These fields have grown together and have assumed the form of well-established industries in many economies today. The magnitude of these industries have grown so much that they contribute a significant portion to the economic revenues of some counties such as the US, European countries like Switzerland, France, Belgium and Asian countries like Malaysia, Indonesia and M
Financial AccountingFinancial Accounting Content Page Tasks Page No Stakeholders 4Internal and external stakeholders interested in the business 4Why should I keep records? 5-6The Importance of Keeping Accurate Accounts 5-6Reasons for keeping accurate records of your income and expenses 6Books Of Original Entry 7Purchases Day Book 7Sales Day Book 7Sales Returns Day Book 7Ledgers 8The sales ledger 8The Purchases Ledger 8General/Nominal Ledger 8Cash-Books 8The Trail Balance 8Trading, Profit And Loss Account 9Trading a
Children in-between: constructing identities in thChildren in-between: constructing identities in the bicultural family. March 1999 v5 i1 p13(1) While transnational movement and migrancy are not new fields of inquiry for anthropology, the experiences of children from inter-cultural marriage, as a part of these processes, have rarely been discussed. In this context, competing cultural ideas of childhood and child-raising are tackled in the intimacy of the domestic home and family life. Ethnographic evidence from families where there is a parent
Dell – New Horizons Dell – New Horizons I Introduction and scope of work............................................................................................. 3 I.1 Introduction................................................................................................................... 3 I.2 Scope of Work.............................................................................................................. 3 II Marketing mix.......................................................................
YOUTH & POPULAR CULTURE YOUTH POPULAR CULTURE FI2010 “”Dick Hebdige argues that style is used within subcultures as a weapon of ‘semiotic guerrilla warfare’ to challenge and resist dominant culture’. Examine this argument looking at specific examples of subculrtural style.” NB: This essay concentrates on fashion style. In the beginning there was style. Invented by our earliest ancestors some 100,000 years ago, this approach to transforming appearance served to mark out the boundaries of each tribe, to indicate differe
E-CommerceE-Commerce Marketing Strategy and E-Commerce Introduction With the rapidly advancing technologies that are occurring in modern business, organisations are required to be ready, and able to adapt within their ever-changing environment. It is true across all diverse industries that in order to stay competitive, organisations must be able to utilise the various tools that technology has to offer. Technological factors have been of growing importance, particularly in recent years. A major factor inv
THE IMPACT OF MARKETING INFORMATION SYSTEM ON MANATHE IMPACT OF MARKETING INFORMATION SYSTEM ON MANAGERIAL DECISION MAKING PROCESS: A CASE STUDY OF FSB INTERNATIONAL BANK PLC, MAIDUGURI BRANCH, NIGERIA. (COURSE: FOUNDATION OF MARKETING) BUSN 342 OF THE DEPARTMENT OF BUSINESS ADMINISTRATION JUNE, 2004 This work is a case study submitted to the student service of the AIU, after completion of the course titled “Foundation of Marketing” (BUSN 342) by the writer. TABLE OF CONTENTS Title Page - - - - - - - - - 1 Table of Contents - - - - - - - 11 CHA
Assignment 3 Reality TVAssignment 3 Reality TV Television networks like reality TV because it makes them wealthy. Basically speaking, the real drive for television is making money. However, in the time like today, it is getting harder for the major networks to compete for audience attention. As means from economic perspective, “Networks are interested in audience who produce the revenue.” In order to survive among this televised cheap dates, networks found they should reproduce their strategy to retain and attract mor
Managerial Decision Making ExamManagerial Decision Making Exam BUSINESS SCHOOL EXAMINATION PAPER JUNE 2000 MODEL ANSWERS Module Code: Module Title: Managerial Decision Making Date: Time: INSTRUCTIONS TO CANDIDATES: Section A is compulsory. It is worth 50 marks; the share of marks for each question is shown alongside it. Answer any TWO questions from Section B. Each question is worth 25 marks. Time allowed: 2 hours and 15 minutes (plus 10 minutes reading time). __________________________________________________________________
Essay Politics 1AEssay Politics 1A Essay Question Is it of any consequence that Non Departmental Bodies (‘Quango’s) lack democratic accountability? In order to understand the accountability of Quangos we must first understand what they truly are and then from their definition we can progress to examine whether or not they can be and should be held accountable by the people whose money they spend, the taxpayer themselves. “The world of the Quango is inhabited by organisations referred to by political scientists a
Explication EssayExplication Essay Kellner, D. (1995) ‘Advertising and Consumer Culture’ in Questioning the Media: A Critical Introduction. London: Sage. Pp332-3 335-43 ‘Questioning the Media: A Critical Introduction’, was published in 1995 by an American theorist called Kellner. The passage given was on the subject of fashion and advertising, which is a powerful aspect of modern day life. Advertising did not exist 25-30 years ago, and it is only in the present-day that advertising plays a large part in society.
Organisational CutlureOrganisational Cutlure Organisational culture is the easiest thing to comprehend and at the same time the most difficult thing to define. It is described as the system of shared beliefs and values that develops within an organisation and guides the behaviour of its members. It should provide for a clear vision of what the organisation is attempting to accomplish with the force, persuasiveness and nature of such model beliefs and values varying considerably from one organisation to the next. Many
Media coverage of football hooliganismMedia coverage of football hooliganism Football hooliganism can be seen as something of an easy target\' for the media. With journalists present at every match across the country, the chances of a story being missed are slim. TV cameras also mean that disturbances within stadiums are caught on video. Since the 1960s, in fact, journalists have been sent to football matches to report on crowd behaviour, rather than just the game 1. The British tabloid press in particular have an enthusiastic\' app
Activity Based CostingActivity Based Costing Abstract The dissertation discusses the ABC (Activity Based Costing) method and how it can help or influence management decisions. The method of Activity-Based Costing (ABC) was developed primarily for solving problems which emerged from traditional cost management systems. Troubleshooting in the management of companies throughout the late 70’s and especially the early 80’s held a constant presence. The problems generated were mainly from the traditional cost accounting sy
‘Equus is great art because it forces us to re-exa‘Equus is great art because it forces us to re-examine the very fundamentals of our existence.’ Discuss. The title statement seems to assume that we accept Equus as great art, leaving us to discuss the reason for why it is considered so. I would agree with this assumption, Equus is great art in that it does force its audience to re-examine the fundamentals of our existence to some extent. Fighting against Shaffer’s other great works, Equus is still widely considered his “crowning dramatic achiev
Contract LawContract Law Obligations II : Contract Law Using Examples (eg education, health, etc), critically analyse the role of contract principles in the provision of public sector services. Traditionally, there has been a distinction, in essence if not in entirety, between public sector bodies on one hand, and private firms on the other.Public service areas, for example schools, hospitals, and the utilities, were under the control of public bodies such as local government, and stayed at a distance from
Reality Based ProgrammingReality Based Programming “By crossing into a space whose curvature is no longer that of the real, nor that of truth, the era of simulation of inaugurated by a liquidation of all referentials-worse: with their artificial resurrection in the systems of signs, a material more malleable than meaning, in that it lends itself to all systems of equivalences . . . It is no longer a question of imitation, nor duplication, nor even parody. It is a question of substituting the signs of the real for the re
LicensingLicensing Licensing occurs when the business agent(the licensor)allows another (the licensee)to utilize or sell intellectual property like technology, products, brandnames, trademarks in return for compensation usually financial.Greatly encouraged by the response to their exhibits at the Crystal Palace exhibition in London in 1851, US firms tried to capitalize on their advantages by stepping up their sales to the UK. Frequently,however, they found it uneconomic to export from their American plan
Capitalism and Our SocietyCapitalism and Our Society From the very dawn of intelligent human interaction to the present day, the concept of capitalism has dominated the way we trade goods and acquire wealth. Except for the necessity of a simple communist society in pre-modern times, or the noble humanistic notion of a socialist society, the free market has always been the most efficient way to run the economy once the most basic needs of life have been satisfied. Only during the last several hundred years has the idea of
MANAGING PEOPLE IN AN ACQUISITIONMANAGING PEOPLE IN AN ACQUISITION MANAGEMENT THEORY & PRACTICE SESSION 1998/99 PROJECT PAPER PREPARED BY: BHUPINDER SINGH NG KENG YII NIKKI LEE SIEW HONG ______________________ ___________________________________________________________________ MANAGING PEOPLE IN AN ACQUISITION CONTENTS 1.0 OBJECTIVE OF THIS PAPER 2.0 INTRODUCTION AND BACKGROUND 2.1 External Environment 2.2 Chronology To Events 2.3 Objectives for Acquisition and Opportunity for RHB 3.0 CORPORATION PROFILE 3.1 RHB Bank Organizati
An Investigation of Japanese Corporate Culture, ItAn Investigation of Japanese Corporate Culture, Its Trends And Changes Japanese Business & Culture bus 258.1 Table of Contents1.0 Introduction 2.0 Procedure 3.0 Findings 3.1 Changing social culture. 3.2 Business Culture in Japan 3.3 Why change is needed 3.4 What is Japan and her corporations doing to develop and change 4.0 Conclusion 5.0 Bibliography Japanese Business & CultureAn investigation Japanese corporate culture, its trends and changes.1.0 IntroductionThis report is based around the foll
JAPANESE BUSINESS CULTUREJAPANESE BUSINESS CULTURE Japanese Business & Culture bus 258.1An investigation of Japanese corporate culture, its trends and changes. Table of Contents1.0 Introduction 2.0 Procedure 3.0 Findings 3.1 Changing social culture. 3.2 Business Culture in Japan 3.3 Why change is needed 3.4 What is Japan and her corporations doing to develop and change 4.0 Conclusion 5.0 Bibliography Japanese Business & CultureAn investigation Japanese corporate culture, its trends and changes.1.0 IntroductionThis repor